NPW's 2016 CARS Banquet Welcomes New Hall Of Famers

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NPW’s 2016 CARS Banquet Welcomes New Hall Of Famers

More than 150 suppliers and invited guests attended the event this year.

Counterman Staff
By Counterman Staff
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National-Performance-Warehouse-Logo-300x154MIAMI — Santa Clara Convention Center in Santa Clara, Calif.,  was the setting for the 6th CARS Expo appreciation and recognition evening. More than 150 suppliers and invited guests attended the event this year, which was held in the Mission City Ballroom of the facility.

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The event opened with a cocktail reception followed by a buffet dinner.

Following dinner, awards were presented in six categories: Reps of the Year, Suppliers of the Year, Performance and Traditional Retailers of the Year, Machine Shop of the Year and Hall of Fame.

The recipients were: Performance Rep went to Pat Chaves of Ballard & Allan; Traditional Rep went to a trio of Gates reps consisting of Colby Floria, Alan Loder and Jonah Gonzales; Supplier of the Year for Performance was awarded to Pertronix and theSupplier of the Year in Traditional Parts was Gates: Performance Retailers were Smother’sAuto Parts, Morgan’s Speed & Machine and Oldie’s Speed Shop, while Traditional Retailers were C&H Auto, B&G Auto and Weaver’s Auto Parts. Top spot for Machine Shop of the Year went to Hughes Automotive & Machine.

Finally,the Hall of Fame awards for 2016 went to Don Smithand Mike Parrish. Smith of High Performance Distributors and PWA fame also has garnered many SEMA accolades in his 40-plus years as an industry leader. Mike Parrish of Parrish Auto and Machine in Sacramento is a pioneering engine builder with more than 40 years of accomplishments in business and the engine market.

The affair ended with NPW CEO Larry Pacey expressing thanks for the suppliers support, recognizing the award winners and expressing his thoughts on the show and announcing that the 2017 CARS Expo would be April 8-9 at the Santa Clara Convention Center.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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