Permatex Continues Sponsorship Of Follow A Dream Race Team For 2016 NHRA Racing Season

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Permatex Continues Sponsorship Of Follow A Dream Race Team For 2016 NHRA Racing Season

The Follow A Dream team enters the new season on the heels of a second place finish in the Eastern Region and a seventh place finish nationally in 2015.

Counterman Staff
By Counterman Staff
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permatex-follow-dream-nhra

HARTFORD, Conn. — Permatex will continue its long time sponsorship of the Follow A Dream Race Team as the team’s corporate sponsor for the 2016 NHRA Championship Top Alcohol Funny Car Series. The Follow A Dream team enters the new season on the heels of a 2nd place finish in the Eastern Region and a 7th place finish nationally in 2015. The 7th place national finish tied the best finish ever posted by the team. This year marks the 12th consecutive season that Permatex has partnered with Jay Blake and his Follow A Dream Race Team in the NHRA series.

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“We’re very proud to continue our partnership with Permatex and we’re excited for the 2016 season to start and to build on our success from last year,” said team owner Jay Blake on the teams upcoming season. “We had a great year, but just missed out on our best finish ever nationally and we want to get there this year.” Over the past six years, the Permatex Follow A Dream Race Team has been in the NHRA Top 10 four times.

Follow A Dream also announced the retirement of Tom Howell, longtime tuner of the Permatex/ Follow A Dream Team cars. Howell has been an indispensible part of the Follow A Dream Team since 2003, and under his guidance, the team has captured a regional championship, four national events, and 10 divisional/regional events including three wins in 2015 with driver Todd Veney.

Howell’s involvement in motorsports spans more than 30 years, including stints with Marc Rowe Race Cars, the Blue Chip IHRA Funny Car driven by Dave Rowe, and the Florence Motorsports dragster driven by Don Florence. He also has extensive experience with Super Modifieds and offshore racing boats. Howell passes the wrench to veteran tuner Anthony Terenzio, who previously guided Mickey Ferro to countless Alcohol Funny Car victories, including five in a row to conclude the 2010 season.

The Permatex Follow A Dream Race Team will compete in the 2016 NHRA series with veteran driver Todd Veney behind the wheel. Veney, an NHRA racer and motorsports journalist, has been with the Follow A Dream team since 2010. He will help the team compete in 13 races this year, across the United States.

Information and season updates on the Permatex Follow A Dream Team can be found on Facebook at www.facebook.com/FollowADreamRacing and on Twitter at https://twitter.com/jayfollowadream.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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