Permatex Sponsors Top 10 Follow A Dream Race Team For 2018 NHRA Season

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Permatex Sponsors Top 10 Follow A Dream Race Team For 2018 NHRA Season

This will be the 14th consecutive season that Permatex has partnered with Jay Blake and his Follow A Dream Race Team in the NHRA series as the team's corporate sponsor.

Counterman Staff
By Counterman Staff
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Permatex is sponsoring the Permatex Follow A Dream Race Team for the 2018 NHRA Championship Top Alcohol Funny Car Series. This will be the 14th consecutive season that Permatex has partnered with Jay Blake and his Follow A Dream Race Team in the NHRA series as the team’s corporate sponsor.

The Permatex Follow A Dream team enters the new season on a high note, after securing their highest year-end standing in 2017 – placing 6th in the national rankings and 1st in the East Region. The team looks to keep its hold on the East region and improve on its successful season by breaking into the top 5 national rankings in 2018.

“Last year was the best finish we’ve ever had as a team, and that is something we’re very proud of, but obviously we want to always improve,” said team owner and crew chief. Jay Blake. “The entire team has been hard at work on the Camaro to make sure we start off the season the best way possible. We’re excited to build on the success that the Dream Team had last year.”

Blake also commented on the partnership between Permatex and the Follow A Dream team, noting, “We are teaming up with Permatex for 14th straight season and were very happy and proud to have been partnering with them for such a long time. They’re a family-oriented company and they’re definitely part of our family. I’m very honored to carry their name on our race car.”

The Permatex Follow A Dream Race Team will compete in the 2018 NHRA series with driver Phil Burkart behind the wheel. Burkart joined the Follow A Dream team as the full time driver in 2016. He will help the team compete in 14 national and regional races this year, across the United States. Anthony Terenzio, will also continue as the team’s tuner. Terenzio joined the team in 2016 season, after the retirement of long time tuner Tom Howell.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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