Purolator Releases 'Nothing Gets By Us. Nothing Gets By You.' Video Series

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Purolator Releases ‘Nothing Gets By Us. Nothing Gets By You.’ Video Series

The series is comprised of four videos featuring testimonials from Purolator associates. The vignettes provide an inside look at the company’s manufacturing facility in Fayetteville, North Carolina, where the vast majority of its filters are made.

Counterman Staff
By Counterman Staff
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Purolator has launched a new video series titled “Nothing Gets By Us. Nothing Gets By You.”  in an effort to further educate automotive professionals and DIYers alike about the quality and innovation behind its new PurolatorBOSS oil filter and other filtration products for the automotive aftermarket.

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The series is comprised of four videos featuring testimonials from Purolator associates. The vignettes provide an inside look at the company’s manufacturing facility in Fayetteville, North Carolina, where the vast majority of its filters are made. Centering on the company’s premium oil filter offering, PurolatorBOSS, each video addresses a critical piece of the quality story behind the brand, including:

•The Innovation behind PurolatorBOSS – Directors of product engineering and operations explain the genesis of the product, its design and the manufacturing process used to bring this filter to the market.

•Putting Oil Filters to the Test – The test lab team explain the rigorous tests and procedures Purolator filters must endure before being shipped to customers. The PurolatorBOSS™ test results are sure to impress.

•The People behind Purolator – Associates provide an inside perspective on producing world-class, quality products.

•How Strong is the SmartFUSION Media in PurolatorBOSS?  – Perhaps the most entertaining video in the series, the engineering and facility operations team are asked to test their own strength against the PurolatorBOSS 100 percent synthetic media featuring SmartFUSION Technology. Let’s just say, they were no match against this media. 

“While consumers and service professionals now have more access than ever to automotive product and brand information, it has also become increasingly difficult to determine which resources are credible,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “The goal of this video series is to provide an inside look at our North Carolina-based manufacturing facility, and allow the individuals who make our filters educate drivers on the road today about the quality behind the Purolator brand.”

The series title serves as a reinforcement of the company’s tagline, “Nothing Gets By Us.” and Purolator’s goal to empower drivers to help extend the life of their vehicles, “Nothing Gets By You.” To watch the full video series, visit the Purolator YouTube Channel. Be sure to also follow Purolator on Facebook and Twitter for campaign-related updates and posts. To learn more about Purolator’s comprehensive line of automotive filtration products, visit pureoil.com. 

About Purolator

Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.”

Purolator is a key brand and part of the extensive product portfolio of the MANN+HUMMEL Group, a leading expert for filtration solutions, development partner and original-equipment supplier to the international automotive and mechanical engineering industries. Based in Ludwigsburg, Germany, with more than 70 locations worldwide, MANN+HUMMEL strengthens the Purolator brand through expert engineering, rigorous quality-control processes, global manufacturing best practices and innovation resources.

 

For more information, visit www.pureoil.com and www.mann-hummel.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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