SERVICE-EDU Plans Three Advanced Automotive Repair Training Courses For Technicians During October And November

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SERVICE-EDU Plans Three Advanced Automotive Repair Training Courses For Technicians During October And November

Donny Seyfer, co-owner of Seyfer Automotive Inc. in Wheat Ridge, Colorado, will provide the keynote address, “Defining the Connected Car,” for events scheduled for Oct. 7-8 at the Universal Technical Institute (UTI) campus at 2611 Corporate W. Dr. in Lisle, Illinois and Oct. 21-22 at the UTI campus at 220 Byers Creek in Mooresville, North Carolina.

Counterman Staff
By Counterman Staff
Published:

SERVICE-EDUSAN RAFAEL, Calif. – SERVICE-EDU will hold two-day advanced automotive repair training courses for technicians during October and November 2016 in the metropolitan areas of Chicago, Charlotte, North Carolina and Los Angeles.

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Donny Seyfer, co-owner of Seyfer Automotive Inc. in Wheat Ridge, Colorado, will provide the keynote address, “Defining the Connected Car,” for events scheduled for Oct. 7-8 at the Universal Technical Institute (UTI) campus at 2611 Corporate W Dr. in Lisle, Illinois and Oct. 21-22 at the UTI campus at 220 Byers Creek in Mooresville, North Carolina.

Sarah Burgess, driver and owner of BMI Racing who competes as the first female in the Pro Lite class of the Lucas Oil Off Road Racing Series, will provide the keynote address for the SERVICE-EDU event, Nov. 18-19 at the UTI campus at 9494 Haven Avenue in Rancho Cucamonga, California. Burgess will address the topic “Women in the Driver’s Seat.” Burgess’s presentation will help automotive repair shop owners and technicians understand the critical importance of improving the way they communicate with women.

Each of the three events will begin with a Friday night keynote address, along with dinner, orientation and networking from 6 p.m. to 8 p.m. Training courses are scheduled Saturday from 8 a.m. to 5:30 p.m. and are taught by leading industry trainers from Gates, MAHLE and NGK Spark Plugs. Each manufacturer’s training course is focused on their area of expertise in the following product categories: accessory belt drive systems (ABDS), coolant systems, engine components, filtration, ignition system, thermal, timing belt systems and tools and equipment.

Registration is $49 per person and includes the training courses, along with Friday dinner, Saturday breakfast and lunch, and opportunities to win raffle prizes.

SERVICE-EDU is sponsored by Gates, MAHLE and NGK Spark Plugs, three premier OE automotive parts manufacturers who supply the aftermarket with tens of thousands of SKUs, representing 21 different types of parts in eight product categories. SERVICE-EDU is a new training program for professional automotive technicians held in partnership with the campuses of Universal Technical Institute (UTI) across the United States.

To register for training event, visit www.service-edu.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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