You Gotta Want It

You Gotta Want It

Napolean Hill’s “Think and Grow Rich” is as relevant today as it was nearly 70 years ago.

There’s a great book on business and personal achievement that has sold millions of copies.

Yes, it was published in 1937, but Napolean Hill’s “Think and Grow Rich” is as relevant today as it was nearly 70 years ago.

At the prodding of Andrew Carnegie — yes, that Andrew Carnegie, the industrialist, young journalist Napolean Hill set out to interview many successful people and boil down their triumphs into a simple formula. Carnegie thought this simple formula was something anyone could master and become successful.

In the book, Hill writes, “If you truly desire money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money, and to be so determined to have it that you convince yourself that you will have it . . . You may as well know, right here, that you can never have riches in great quantities unless you work yourself into a white heat of desire for money, and actually believe you will possess it.”

In other words, if you want it, you gotta want it — bad. Though the book’s title mentions “rich” and deals with money throughout, its principles could be applied to any goal someone wants to attain. This book was written toward the tail end of the Great Depression, a time when people were hungry for an idea might ward off the hardship they had just endured.

One of the steps in achieving your goals, Hill writes in his book, is to write them down and say them out loud. (Go in the bathroom if you don’t want to look goofy talking to yourself.) There is something about the act of writing a goal down and verbalizing it that cannot be overstated.

Why am I bringing all this up? Because we’re about to begin a new year. If it’s been a good year for you, let’s repeat it and get better for 2014. If 2013 wasn’t such a good year, let’s get a lot better!

A Word About AftermarketJobs.com
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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