ZF Brings Technical Training To Spanish-Speaking Territory

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ZF Brings Technical Training To Spanish-Speaking Territory

From August 20 through August 28, the ZF Aftermarket technical training team, in coordination with DIMA International, visited three different areas of Puerto Rico.

Counterman Staff
By Counterman Staff
Published:

 

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Trainer Francisco Moreno teaches more than 200 technicians about the ZF 6HP transmission.

ZF Aftermarket has embarked on its first fully-immersed Spanish training week in Puerto Rico. The technical training team spent time in the Spanish region visiting workshops and educational centers teaching the technology and innovation behind ZF products.

Bringing ZF technical training to this region offers more technicians an opportunity for advancement and continuing education as well as the chance to work directly with ZF Aftermarket.

“The decision to take technical training to Puerto Rico was simple; the automotive market in this region is continuing to grow thus the number of technicians continues to grow. In such an expansive market, it is important to support the education and training of technicians,” explained Francisco Moreno, ZF technical trainer. “As a whole our goal of the week was to provide out-of-region technicians with the same education we are providing technicians in the states with. Being off the mainland, Puerto Rico workshops do not have the same access to educational training opportunities that those in the states do. Our hope is to continue our work in the region with annual technical training visits to further the education of technicians.”

From August 20 through August 28, the ZF Aftermarket technical training team, in coordination with DIMA International, visited three different areas of Puerto Rico including San Juan, Ponce and Mayagüez. ZF Technical trainer provided technicians in more than 50 workshops with hands-on educational training on TRW branded shocks and chassis. While in the region, ZF Aftermarket also had the opportunity to host a training seminar for technicians. In coordination with Puerto Rico’s Colegio de Técnicos y Mecánicos Automotrices and TransMart, a TranStar company, Moreno hosted a five hour seminar on the ZF 6HP transmission for over 200 technicians. Attendees who participated in the seminar were also rewarded with two credit hours towards continuing their education.

Incorporating Spanish into the ZF Aftermarket technical training department began in March of 2016 with the introduction of Spanish webinars hosted by trainer Francisco Moreno. The initial visit to Puerto Rico continues ZF Aftermarket’s efforts to incorporate more training material and experiences in Spanish. Moreno concluded by stating: “ZF Aftermarket strives to provide every technician with the opportunity to further their technical training and knowledge of the automotive industry; and that requires us to provide our material in a manner that is most accessible to all technicians.” For more information on trainings hosted by ZF Aftermarket or to view the available webinars, please visit www.zf.com/us/trainings.

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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