$125,000 In Champion Racing Sponsorships Available Through 2014 'Search For A Champion' Contest

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$125,000 In Champion Racing Sponsorships Available Through 2014 ‘Search For A Champion’ Contest

Iconic Champion spark plug, wipers and chemicals brand to award 15 sponsorship packages to grassroots racers through contest at www.AlwaysaChampion.com.

Counterman Staff
By Counterman Staff
Published:

SOUTHFIELD, Mich. — Grassroots racers, get out your video cameras and get ready to compete for a piece of the $125,000 in sponsorship money that will be awarded through the Champion spark plug, wipers and chemical additives brand’s 2014 “Search for a Champion” contest. Now in its third year, the popular Web-based contest has already awarded $225,000 in sponsorships to 20 up-and-coming competitors representing virtually every form of engine-driven racing.

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The 2014 contest, which will be open for entries beginning Nov. 1, 2013, at www.AlwaysaChampion.com, will offer 15 $5,000 Champion racing sponsorships as well as one $50,000 Search for a Champion grand-prize sponsorship. To enter the contest, grassroots racers must submit a 2-minute video that best demonstrates their commitment to winning a racing title with the help of Champion spark plugs. In addition to competing for sponsorships, the first 250 entrants will receive a free Champion “swag” bag, complete with a contest decal and Champion hat and t-shirt. Winners will be selected based in part on votes received from the Champion community at www.AlwaysaChampion.com.

“Champion has been an unbelievable racing partner for us,” said reigning Search for a Champion grand-prize winner Bobby Pierce, a 16-year-old Dirt Late Model driver who this year has won eight races and posted more than 40 top-10 finishes. Among his eight wins were four in the DIRTcar Summer Nationals, making him the youngest winner in series history. “I hope to become one of the world’s top professional drivers, and if I get there I’ll never forget the role Champion has played in my success,” he said.

The 2014 contest will accept entries from grassroots racers in three broad racing categories – Asphalt, Dirt and Water/Snow – covering everything from junior dragster, go-kart and motorcycle racing to snocross and personal watercraft competition.
 
“We’re interested in any grassroots racer or team that shares Champion’s passion for all-out performance,” said Jessica Wynn, digital marketing manager for Federal-Mogul. “Of the hundreds of videos we have received during the first two years of the contest, the best have demonstrated the racers’ understanding of Champion’s unparalleled racing heritage and explained how a sponsorship would help them break through to the next level of success.”

Video entries must be submitted to the www.AlwaysaChampion.com website between Nov. 1, 2013, and Jan. 3, 2014. The Champion community will vote for 15 finalists between Jan. 6 and Feb. 2. Voting for the $50,000 Search for a Champion grand prize will take place Feb. 21 through March 23.

In addition to the free Champion swag bags for entrants, Federal-Mogul will award free Champion hats and T-shirts to the first 200 fans who register and vote in the contest.

For more information about the Search for a Champion contest and “Performance Driven” Champion products, please visit www.AlwaysaChampion.com. Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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