Recipients Announced For Scholarships Honoring Late AASA/OAC Executive Director Jeremy Denton

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Recipients Announced For Scholarships Honoring Late AASA/OAC Executive Director Jeremy Denton

The OAC Board of Directors initiated the memorial fund through the University of the Aftermarket Foundation in November 2014. Each year, $1,000 annual scholarships are presented to one male and one female student pursuing careers in the automotive aftermarket industry.

Counterman Staff
By Counterman Staff
Published:

aasa-oacRESEARCH TRIANGLE PARK, N.C. – The Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA), and the AASA Overseas Automotive Council (OAC) announced the 2016 recipients of its scholarships in memory of the late Jeremy Denton, AASA vice president and OAC executive director:

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  • Joshua Canuto of Waterflow, N.M., who is attending the automotive program at San Juan College, Farmington, N.M.
  • Shekinah Davies of Arco, Idaho, who is participating in the AAS-automotive program at the College of Southern Idaho

The OAC Board of Directors initiated the memorial fund through the University of the Aftermarket Foundation in November 2014. Each year, $1,000 annual scholarships are presented to one male and one female student pursuing careers in the automotive aftermarket industry.

“AASA and OAC are committed to supporting outstanding students such as Joshua and Shekinah as they pursue their education and their aftermarket careers,” said Bill Long, AASA president and chief operating officer. “Our scholarships are not only an important investment in our great industry, but an enduring tribute to Jeremy’s passion for the aftermarket and its future.”

Denton was a member of the AASA team from 2005 through 2011. In addition to his positions at AASA and OAC, he also served as staff executive for the Filter Manufacturers Council (FMC), the Brake Manufacturers Council (BMC) and the AASA China Aftermarket Forum (CAF). He died in 2013 at age 36 after a valiant, two-year battle with cancer.

Donations can be made to by sending checks payable to The Jeremy Denton Memorial Scholarship Fund, c/o Julie Brehm, Auto Care Association, 7101 Wisconsin Ave., Suite 1300, Bethesda, MD 20814, 240-333-1046.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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