5 Minutes With MEMA’s Bill Long

5 Minutes With MEMA’s Bill Long

Learn something new about industry veteran Bill Long, president and CEO of the Motor & Equipment Manufacturers Association.

Every so often, our editorial staff selects one aftermarket industry professional to get to know a little better. Participants are asked to respond to a series of questions that can be answered in about the same amount of time you might spend chatting at the office coffee pot or waiting for an elevator.

In this installment of “5 Minutes With,” we learn something new about industry veteran Bill Long, president and CEO of the Motor & Equipment Manufacturers Association (MEMA).   

What was your first job in the industry?            

I took a summer job following high school as a parts delivery driver for Ferrara Spring & Parts, a large NAPA Auto Parts group in Massachusetts. I continued at Ferrara’s through college, working between classes and nights, becoming a store manager during that time. 

What do you like best about your current position?

Developing strategies and solutions to advance the industry and the business interests of MEMA members, especially in the wake of the strategic shifts and legislative/regulatory headwinds we are facing.

Did you initially intend to pursue a career in the aftermarket? If not, what drew you to the industry and what keeps you here?

I had my eyes set on engineering and motorsports. My father was a quality-control expert working for the Defense Department while also serving as a NASCAR official for over 25 years. The move that cemented my career in the industry was accepting a job working for Echlin Inc. as a sales representative calling on NAPA jobbers in upstate New York. Following 25 years at Echlin, I left the industry to finally pursue a full-time roll as an executive with the Indianapolis Motor Speedway and vice president of marketing for the IndyCar Series. But what brought me back to the industry was the people and a genuine love for the business. I’ve found the aftermarket to be very unique in the strength, quality and shear number of the lasting friendships developed here. It’s an enjoyable, and often inspiring, industry to be a part of.

What do you do when not at work? 

At age 16, I flagged my first NASCAR race and ever since then, I’ve been moonlighting on weekends in one form or another (race director, chief starter, etc). Currently, I serve as vice president of racing operations at Stafford Motor Speedway, a local short track owned by the Arute Family. (Jack Arute is a former ABC/ESPN commentator). Like father … like son.

What one word best sums up your personality?


What was your first NEW car? 

1972 Ford Pinto.

Do you have a hidden talent? 

You can often find me at a piano or working on a stained-glass project…I created this one from a photo I took of our 6-year-old grandson.  

Favorite quote/mantra/motto? 

1). Seek first to understand before being understood.

2). It’s amazing what you can achieve when you don’t care who gets the credit. 

You May Also Like

ASE Education Foundation Names New Officers, Board

The new chair of the ASE Education Foundation is Joelle Pollak, co-founder of Promotive.

ASE Foundation Board

Photo caption: Joelle Pollak, co-founder of Promotive (left), and Eric Kenar, manager, technician environment and service technical college for General Motors.

The ASE Education Foundation recently announced the officers for its 2024 board of directors as well as new board members.

The new chair of the ASE Education Foundation is Joelle Pollak, co-founder of Promotive.

Phil Daniele Takes Over as AutoZone CEO

As part of a previously announced transition plan, longtime CEO Phil Rhodes becomes executive chairman.

DMA Names Philip Champion Manager for North Carolina DCs

His extensive background includes a long tenure with Mann+Hummel.

Philip Champion
Northwood U Celebrates Life of Former President David Fry

Fry, who served as Northwood’s CEO from 1982 to 2006, passed away Tuesday, Dec. 19. 

David Fry Northwood
Outgoing ASE President/CEO Tom Zilke Thanks Industry for Support

Zilke and Dave Johnson, his successor, penned open letters to the industry.


Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

Trade Associations Urge Congress to Restore R&D Tax Deduction

A change to the U.S. tax code has been “particularly burdensome for the auto industry, threatening thousands of jobs.”

Restore R&D Credit
MEMA’s Ann Wilson, Longtime Aftermarket Lobbyist, to Retire 

MEMA has chosen Ana Meuwissen to lead MEMA’s government-affairs initiatives and team upon Wilson’s retirement.

Ann Wilson MEMA