FOND DU LAC, Wis. — More than 560 additional original equipment-quality and “better than OE” automotive sensors, switches, emissions control components and fuel injection parts have been introduced to the Airtex Vehicle Electronics product line, extending the brand’s coverage leadership across multiple categories for late-model domestic and foreign nameplate applications.
The new parts, which either match the OE technology or improve on original designs with a variety of innovative features, include 241 new sensors, 267 additional switches and dozens of other components designed to help restore like-new vehicle performance and reliability, the company says. The new sensor designs include more than 100 ABS wheel speed sensors, reflecting the ever-growing demand for these components.
“Our aggressive, ongoing investment in product development is ultimately an investment in our customers’ businesses. It’s our goal to help parts providers and vehicle service professionals minimize lost sales through the aftermarket’s best coverage and availability across all makes and models,” said Bill Nonnamaker, vice president of sales and marketing, Airtex Vehicle Electronics.
The Airtex product management and engineering teams closely monitor North American VIO data to ensure exceptional coverage of vehicles entering the aftermarket replacement cycle. This, in turn, enables parts distributors to increase inventory efficiency and sell-through, according to Nonnamaker.
“Our channel partners count on us for products and stocking recommendations that help drive sales and maximize ROI. Our quarterly new-part introductions are closely aligned with these goals,” he said.
The complete Airtex Vehicle Electronics product line is featured in the brand’s free electronic catalog at www.AirtexVE.com.
