WIX Filters Sponsors Erin Crocker in POWRi Lucas Oil National Midget Series

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WIX Filters Sponsors Erin Crocker in POWRi Lucas Oil National Midget Series

Crocker returns to racing with WIX paint scheme in seven races in 2013 and 2014 Chili Bowl Nationals.

Counterman Staff
By Counterman Staff
Published:

GASTONIA, N.C. — WIX Filters, a member of the Affinia Group family of brands, will sponsor Erin Crocker, the first woman to win a World of Outlaw feature event in 2004, in seven POWRi Lucas Oil National Midget Series races in 2013 as well as the 2014 Lucas Oil Chili Bowl Nationals.

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WIX will serve as the primary sponsor for Crocker’s #98 WIX Filters midget at POWRi races in Bloomington, Ind. (June 28), Haubstadt, Ind. (June 30), Belleville, Ill. (July 5 and July 6), Lincoln, Ill. (Aug. 16 and Aug. 17) and Du Quoin, Ill. (Dec. 7). WIX will also serve as Crocker’s primary sponsor in the 2014 Chili Bowl Nationals in Tulsa, Okla. (Jan. 14-18, 2014).

“I am thrilled to get back in the driver’s seat with the Team WIX program that embraces the American tradition of grassroots racing,” said Crocker, who started racing midgets at the age of seven. “I grew up at local, small town dirt tracks where my love for racing began. Racing is part of my DNA and when I spend time at the racetrack my passion for racing is renewed. Partnering with Team WIX allows me to focus on my racing roots and get back to what I love.”

Crocker, who is married to Ray Evernham, the former car owner and Hendrick crew chief who won three championships with Jeff Gordon, has remained ingrained in motorsports. Crocker started a sprint car operation with her husband in 2010 in Mooresville, N.C., and serves as a driving instructor, radio co-host, contributor for AskPatty.com and a member of the production team for the television series, AmeriCARna, which will air in 2014.

“WIX has a deep heritage with hometown racers, teams and local tracks as part of Team WIX program,” said Mike Harvey, brand manager for WIX Filters. “Erin embodies what a true, grassroots racer is through her childhood, passion and love for racing. We are proud to partner with her as she makes her comeback behind the wheel and fuels her passion as part of Team WIX.”

Crocker’s quarter midget racing tenure earned her the Female Driver of the Year awards in 1993, 1994 and 1995, as well as the Northeast Regional Champion award from 1993-1996 by the Quarter Midgets of America.

During Crocker’s career, she earned the 360 “Wild Card” awards in 2002 and 2003; the 410 “Wild Card” award in 2003; and 410 Rookie of the Year in 2003, all from the National Sprint Car Hall of Fame.
Crocker was also the first woman to qualify for the Knoxville Nationals in 2003 earning her the title of 2003 Nationals Rookie of the Year in a sprint car and the first woman to win a World of Outlaw feature event in 2004. She also earned five ARCA Pole Awards through 2005 and 2007 and won the ARCA Remax Superspeedway Challenge Championship in 2007.

For more information, click here for Crocker’s Q&A.

For more information, visit www.wixfilters.com. Like WIX on Facebook at facebook.com/wixfilters, follow WIX on Twitter @WIXFilters and visit WIX’s YouTube page at youtube.com/TheWIXFilters.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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