Centric Parts Earns 11th Consecutive Friction Materials Standards Institute Award

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Centric Parts Earns 11th Consecutive Friction Materials Standards Institute Award

This year, Centric Parts received the award for "New Assignments & Applications in 2013," acknowledging the company's ongoing status as the single-largest contributor to identifying new applications for the FMSI system.

Counterman Staff
By Counterman Staff
Published:

INDUSTRY, Calif. – Centric Parts, a leading North American manufacturer and supplier of aftermarket brake components and systems for import and domestic vehicles, announced that it has once again been awarded a Friction Materials Standards Institute (FMSI) Award for contributions to the automotive industry. This is the 11th consecutive year Centric Parts been honored by FMSI, dating back to the award’s inception in 2003.
 
This year, Centric Parts received the award for "New Assignments & Applications in 2013," acknowledging the company’s ongoing status as the single-largest contributor to identifying new applications for the FMSI system.
 
This year’s award was presented to Mario Figueroa on behalf of Centric Parts. Figueroa leads a group of researchers, engineers and technicians at Centric that is responsible for gathering and examining new model year vehicle components to identify carry-over parts and to catalog new ones to be entered into the FMSI registry. This year alone, the Centric Parts team was responsible for adding nearly 200 new numbers to the FMSI database.
 
“We are extremely grateful for this honor,” said Dan Lelchuk, president of Centric Parts. “This is the 11th time our contribution has been recognized, a further testament to the commitment, focus and hard work of our whole Centric Parts research and development team. We are pleased to be working in concert with FMSI and, in turn, working to support our industry. So much of our time and effort goes into research to help Centric remain the first and the best, and this recognition by FMSI is a further validation of our work.”
 
The Friction Materials Standards Institute, the organization behind the FMSI Award, was founded in 1948 to maintain a standardized part numbering system used by the automotive aftermarket friction industry, and to disseminate to its members scientific, engineering, technological, statistical and other relevant information. The FMSI Award program was started 10 years ago to recognize companies that excel in actively contributing information and research to support the system.
 
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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