Monroe Electronic Dampers, Conversion Kits Helping Drive Ride Control Service Growth

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Monroe Electronic Dampers, Conversion Kits Helping Drive Ride Control Service Growth

Counterman Staff
By Counterman Staff
Published:
Tenneco expands range of service solutions for vehicles originally equipped with air or electronic suspensions.

 

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MONROE, Mich. — Tenneco’s Monroe Shocks and Struts brand is helping automotive service providers increase ride control sales through an expanded range of solutions for vehicles originally equipped with air or electronic suspensions. The Monroe brand now offers original equipment-replacement electronic suspension dampers for several late-model domestic and import applications, as well as additional suspension conversion kits that enable consumers to replace an air or electronic system with a mechanical suspension.

Tenneco is expanding its line of OE-replacement electronic dampers to cover several additional Cadillac, Land Rover and Mercedes-Benz applications. These units help restore the “like-new” performance of the vehicles’ electronic suspensions, the company says.

For older applications featuring air or electronic suspensions, Monroe offers a broad range of conversion kits that include all of the parts needed to install a conventional, mechanical suspension. This option is particularly attractive for consumers who want to restore OE-style ride and handling without having to invest in the more expensive components associated with air or electronic ride control systems. Among the latest applications now covered by the line are the Ford Expedition and GMC Envoy.

“Monroe conversion kits have become very popular among consumers who might be the second or third owner of a vehicle and are looking for an affordable yet reliable repair alternative,” said Bill Dennie, director, ride control channel management, North America aftermarket, Tenneco. “We continue to expand this line to include more vehicle models that are now reaching prime repair age.”

Each Monroe conversion kit includes all required shocks and/or struts, springs, mounts, and hardware. For some applications, the kits feature premium, ready-to-install  Monroe Quick-Strut assemblies.

For more information regarding Monroe OE-replacement electronic dampers and suspension conversion kits, please contact your Monroe supplier or Tenneco sales representative, visit www.monroe.com.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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