Magnum Gaskets By MSI Announces Expanded Phone And Web Tech Support

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Magnum Gaskets By MSI Announces Expanded Phone And Web Tech Support

Counterman Staff
By Counterman Staff
Published:
This effort coincides with Magnum’s continuing online training programs, from which hundreds of participants have graduated.

 

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BANNOCKBURN, Ill. – A new dedicated phone line – 727-873-1845 – and e-mail addressmagnum.support@modernsilicone.com will put you in touch with the gasket engineering and installation experts of Magnum. Magnum Gaskets is the aftermarket division of Modern Silicone Technologies, a leading supplier of precision-molded gaskets to OEM and major aftermarket brands for the past two decades.

“The scope of our product line and our market penetration continue to grow, therefore we are taking the next step in providing enhanced technical support to our valued customers,” said Derek Data, Magnum vice president. “Magnum is dedicated to expanding the knowledge of installers and resellers, enabling them to make faster and more reliable repairs.”

This effort coincides with Magnum’s continuing online training programs, from which hundreds of participants have graduated. The Magnum CounterForce Training Program is designed especially for jobbers, retailers and counter professionals who sell gaskets. The Magnum GasketMaster Training Program is tailored to professional technicians. Upon completion of either program, participants receive a handsome certificate of recognition and black, heavyweight cotton Magnum T-shirt.

More than 90 percent of Magnum products are designed, manufactured and packaged in the USA. The complete Magnum Gasket line covers more than 80 percent of sales in manifold, valve cover and oil pan gasket categories for domestic and import cars and light trucks at very competitive prices. In 2013, Magnum has also added world-class head gaskets, head sets and head bolts to their lineup.

See Magnum Gaskets at AAPEX booth 1081 from November 5-7, 2013 in Las Vegas or for more information, visitwww.magnumgaskets.com or call 847-580-6110.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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