Wagner Brake Introduces Replacement Brake Pads For 2014 Acura RLX Sedan

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Wagner Brake Introduces Replacement Brake Pads For 2014 Acura RLX Sedan

Counterman Staff
By Counterman Staff
Published:
New Wagner ThermoQuiet CeramicNXT front pads feature exclusive Wagner OE21 low-copper formulation.

 

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SOUTHFIELD, Mich. — Federal-Mogul’s Wagner Brake brand has introduced the aftermarket’s first replacement brake pads for the 2014 Acura RLX sedan. These Wagner ThermoQuiet CeramicNXT front disc brake pads (No. QC1697) feature one of the exclusive 2021-compliant Wagner OE21 low-copper friction formulations, which are 35 percent quieter and offer 15 percent more stopping power and up to 40 percent greater fade resistance than previous Wagner ceramic formulations, the company says.

120155wagneracu_00000069779“As Wagner Brake extends its leadership in advanced low-copper friction technology for the aftermarket, we are pleased to also be the first in the industry to develop replacement pads for this application,” said Christopher Battershell, director, braking, North America, Federal-Mogul Vehicle Components segment. “Automotive service providers and parts professionals can help customers ensure superior, quiet braking with the latest in low-copper technology simply by choosing Wagner ThermoQuiet CeramicNXT brake pads.”

Wagner ThermoQuiet CeramicNXT brake pads with OE21 technology are the aftermarket’s first full-line offering of certified 2021-compliant low-copper formulations. Recent legislation in California and Washington state mandates that copper content be reduced to less than 5 percent (“Low Copper”) by 2021 and less than 0.5 percent (“Zero Copper”) by 2025. As the number-one global manufacturer of friction for the total OE and replacement market, Federal-Mogul and Wagner Brake have taken the lead in developing eco-friendly, low-copper formulations that also provide across-the-board improvements in brake pad performance, the company says.

To learn more about Wagner ThermoQuiet CeramicNXT brake pads with OE21 low-copper technology as well as the latest low-copper legislation, please visit www.WagnerBrake.com. All trademarks are owned by Federal-Mogul Corp. or one or more of its subsidiaries in one or more countries.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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