Akebono Congratulates General Motors On 'North American Truck Of The Year' Award For Chevrolet Silverado

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Akebono Congratulates General Motors On ‘North American Truck Of The Year’ Award For Chevrolet Silverado

Counterman Staff
By Counterman Staff
Published:
Award-winning truck equipped with Akebono foundation brake components featuring performance improvements, company says.

 

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FARMINGTON HILLS, Mich. — Akebono Brake Corp. congratulates General Motors on receiving the North American Truck of the Year award for the 2014 Chevrolet Silverado.The award-winning truck is equipped with foundation brake components provided by Akebono, which improve brake performance, extend rotor life and reduce noise and vibration.

“We congratulate the GM team on their tremendous victory with Silverado,” said Hadrian Rori, executive vice president, research and development, Akebono Brake Corp. “It is an honor for Akebono to team up with GM on this award-winning vehicle and contribute technology.”

Akebono collaborated with GM on the development of the Silverado’s foundation braking components, including calipers, rotors and brake pads. The rotors Akebono supplies to GM are produced using a ferritic nitro-carburizing process (FNC). The FNC process diffuses nitrogen and carbon into the ferrous rotor material, producing a very hard surface layer that reduces corrosion and wear over the life of the rotors. With the introduction of FNC rotors, Silverado customers will experience benchmark levels of low noise and vibration, and significantly improved rotor life.

The four-wheel-disc brakes on the truck also feature Akebono brake pads made of low-copper, non-asbestos friction material. This new friction material provides exemplary performance, long life and ultra-low noise and brake dust, according to Akebono.The low copper levels in the friction formulation meet future state-mandated restrictions on the use of copper, slated to go into effect in January 2021.

The Akebono brake components equipped on the Silverado are also featured on the new 2014 GMC Sierra. These components were developed in conjunction with GM at Akebono’s research and development facility in Farmington Hills, Mich., and are manufactured in the United States.

 

For more information, visit www.akebonobrakes.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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