Goodyear Celebrates 60 Years Of Supplying Tires To NASCAR

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Goodyear Celebrates 60 Years Of Supplying Tires To NASCAR

Counterman Staff
By Counterman Staff
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This year, Goodyear celebrates its 60th anniversary as a key supplier to NASCAR, making it not only one of the longest-running supplier relationships in racing, but in all of sports history.

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AKRON, Ohio — Not many companies can claim as long and storied a history in American motorsports as The Goodyear Tire & Rubber Co. This year, Goodyear celebrates its 60th anniversary as a key supplier to NASCAR, making it not only one of the longest-running supplier relationships in racing, but in all of sports history.

“All of us at Goodyear are extremely proud to celebrate 60 consecutive years of supplying race tires to NASCAR and its drivers,” said Stu Grant, general manager of global race tires. “Since 1954, our involvement in NASCAR has been a proving ground for tire development, helping Goodyear provide superior performance and innovation both on and off the track.”

Much like the cars of NASCAR have evolved over the decades, today’s Goodyear Eagle race tires bear little resemblance to the standard auto and police tires used in the early 1950s. Goodyear’s dedication to tire performance led to purpose-built treaded bias race tires in 1957, to slick bias race tires in 1974, to the first radial racing tires in 1988, and just last year to the introduction of race tires using Goodyear’s exclusive Multi-Zone Tread Technology.

“The evolution of our NASCAR racing tires has been a very exciting and rewarding project,” said Grant. “We are looking forward to the next 60 years.”

Goodyear’s 2013 racing season was highlighted by the rollout of the tiremaker’s latest innovation, Multi-Zone Tread Technology. Featuring two distinct tread compounds in a single right-side tire, the concept was inspired by similar innovations in a Goodyear passenger tire – the Assurance TripleTred All-Season. However, the new race tire quickly established itself on its own merits.

“One of the most exciting developments in recent years was the introduction of Multi-Zone Tread tires in 2013,” said Grant. “First raced at Atlanta, it’s a concept with enormous potential. Based on the success we experienced, we’re investing capital in our manufacturing process to expand the use of Multi-Zone Tread in 2014 and beyond.”

After its Atlanta debut in 2013, Goodyear brought a different version of the Multi-Zone Tread tire to the repaved track at Kansas, and the company plans to double back at those tracks this season. In addition, Goodyear will run the Multi-Zone Tread tire at both Texas and Richmond in 2014. More tracks will likely be added as the season progresses.

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Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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