New Philips Windshield Treatment Kit Dramatically Improves Driver Visibility In Hazardous Conditions

New Philips Windshield Treatment Kit Dramatically Improves Driver Visibility In Hazardous Conditions

Innovative hydrophobic formula maintains windshield clarity for up to six months, company says.

FARMINGTON HILLS, Mich. — Philips Automotive North America, a division of Royal Philips, has released its new Philips Windshield Treatment Kit, which is designed to dramatically improve driver visibility in hazardous conditions, the company says. The Philips Windshield Treatment Kit is applied to windshields to help repel rain, snow and dirt, allowing drivers to see more clearly and travel more safely.

The Philips Windshield Treatment Kit uses a hydrophobic technology, which is designed to coat the windshield glass and help eliminate items that may obstruct the driver’s field of vision. The coating causes water to bead up and run off. It also makes it easier to remove dirt, sap, and even bugs. The Philips Windshield Treatment lasts for up to six months after application. Unlike other windshield treatments on the market, the hydrophobic technology used in the Philips Windshield Treatment Kit is car wash resistant.

The Philips Windshield Treatment Kit can be used by both professionals and do-it-yourselfers. The application process is fast and easy and the kit includes everything needed to properly treat the windshield as well as the other windows in the vehicle. No additional tools are required.

Philips has also developed an instructional video, which provides step-by-step instructions on how to properly apply the treatment to a vehicle windshield. It also alerts drivers to the dangers of having a windshield that is not properly cleaned. According to Dennis Samfilippo, General Manager, Philips Automotive, “Driving in wet weather is inherently dangerous, and driving risks increase considerably with the inability to see clearly through the windshield. So using our new Philips Windshield Treatment Kit can enhance a driver’s ability to see in inclement weather, increasing the margin of safety."

You May Also Like

Genuine Parts Company Announces CEO Leadership Transition

Paul D. Donahue will become executive chairman, while William P. Stengel, II will succeed Donahue as president and CEO.

Paul Donahue (at left) will transition from chairman and CEO to executive chairman. William Stengel, II, currently president and COO, will succeed Donahue as president and CEO of GPC and will serve as a member of the board of directors.

Genuine Parts Company announced that Paul D. Donahue will transition from chairman and CEO to executive chairman, effective June 3, 2024. At that time, William P. Stengel, II, currently president and COO, will succeed Donahue as president and CEO of GPC and will serve as a member of the board of directors.

2024 to be a ‘Year Of Action’ for ASE, Says Chairman

New ASE Chairman Tom Trisdale says the challenges of repairing vehicles and the pressures facing technicians have never been greater.

The Impact of Trade and Tariffs on the Aftermarket

Numerous components make up “landed costs,” but duties, taxes and tariffs can often be a detriment to global trade.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

ASE Education Foundation Partners on 10 Training Scholarships

Instructors attended a five-day, hands-on training session at the Navistar’s OEM training center.

Other Posts

JNPSoft OptiCat Unveils DataLive Product Tracking Tool

New platform aims to automate a manual process, maximizing time and resource allocations.

AI Technology Puts ACES and PIES on ‘Steroids’

PDM Automotive fosters connections and streamlines information flow across the automotive aftermarket.

Women In Auto Care Introduces ‘Women of the World’

The event will take place the first Wednesday of every month beginning in May.

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.