Capture Your Need For Speed With Continental Tire

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Capture Your Need For Speed With Continental Tire

Continental Tire launches the "Capture Your Need For Speed" promotion in conjunction with the release of the "Need For Speed" movie.

Counterman Staff
By Counterman Staff
Published:

FORT MILL, S.C. – Fans can capture their need for speed as Continental Tire’s newest promotion celebrates the release of DreamWorks Studios’ "Need For Speed," which hits theaters March 14. Now through April 4, consumers who purchase four Continental Tire passenger or light truck tires for a total of $499 or more will receive an iON Air Pro WiFi Lite-Camera or a $70 VISA gift card.
 
Consumers can purchase the same Continental tires featured throughout the "Need For Speed" movie. From performance to touring tires, Continental Tire outfitted some of the world’s most exotic, and talked-about, vehicles with its line of passenger and light truck tires. As seen earlier this year in Continental’s SEMA display, the ExtremeContact DW tire from Continental’s line of ultra-high performance (UHP) tires outfits the Torino driven by Aaron Paul’s character, Toby Marshall. The ExtremeContact line is also represented on Koenigsegg’s, Bugatti’s, Saleen S7’s, Spano’s and McLaren’s throughout the movie.
 
Moviegoers will be able to see firsthand the handling and performance of Continental’s ContiSportContactTM 3 and 5P tires on several Mustangs, including the new 2015 Ford Mustang. Continental Tire’s award-winning CrossContactTM LX20, a premium SUV, crossover and light truck all-season tire with excellent wet braking, long wear and enhanced fuel efficiency can also be seen on a Chevrolet truck.  Meanwhile, Continental’s newest luxury and all-season tire, the PureContact, dresses the Dodge Charger police cars.
 
Visit your local Continental Tire dealer for more information on the “Capture Your Need For Speed” promotion. For a dealer near you, visit www.continentaltire.com. Fans can join in the conversation on Twitter (@continentaltire) at #NeedForSpeed.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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