Bosch Expands EuroLine Disc Brake Pad Line, Adds 66 New Part Numbers

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Bosch Expands EuroLine Disc Brake Pad Line, Adds 66 New Part Numbers

According to Bosch, the pads are rigorously tested, validated and certified to meet or exceed European ECE R90 standards for performance and durability.

Counterman Staff
By Counterman Staff
Published:

Bosch has announced the expansion of its line of EuroLine Disc Brake Pads. Sixty-six new part numbers are now available to North American customers.
 
Introduced in 2013, Bosch EuroLine Disc Brake Pads are designed to provide the best performance for the most popular European vehicles on the road in North America today, according to the company.
 
“Our EuroLine disc brake pads have been developed as a replica of the original equipment (OE) line and match the look, feel and system integration of the OE brake pads that are on European vehicles,” said David Terry, senior product manager for friction, Bosch Automotive Aftermarket Brake Components North America. "They are ECE R90-certified and, in fact, meet or exceed R90 standards."
 
Regulation 90 (ECE R90) is the European certification standard for replacement brake pads and linings. This standard compares the front and rear brake performance to ensure they comply with European braking requirements for strength and performance within 15 percent of the OE pads.
 
According to Bosch, the pads are rigorously tested, validated and certified to meet or exceed European ECE R90 standards for performance and durability. The company adds that the EuroLine brake pads feature:
 
• The look and feel of the brake pads originally equipped on European vehicles
• A consistently high coefficient of friction for consistent braking in severe conditions
• High shear strength that stands up to heat without separating
• Low compressibility that ensures exceptional pedal feel
• Vehicle-specific friction materials for consistent and durable braking
 
Bosch EuroLine pads utilize fine blank steel backing plates where available. The fine blank steel provides improved braking performance attributed to precise abutment dimensions and smooth edge surfaces that glide across the slipper, hardware or other caliper components, the company states. The shims are thermo-bonded and wrap around the pads, when applicable to match the European OE pads.
 
ECE R90 Standards Ensure ‘European’ Integration
“Many European vehicles require a specific fit that not just any pad can match. This is why technicians that specialize in European vehicles insist on installing brake pads that match the Euro OE fit, feel and system integration,” said Terry. “Bosch EuroLine brake pads provide European service specialists a brake pad that they can install with confidence, knowing the Bosch EuroLine replicates the brake pads originally equipped on European vehicles.  
 
“In addition to being ECE R90 certified, Bosch EuroLine brake pads undergo additional dynamometer and vehicle testing by independent third party laboratories to ensure the ultimate braking experience for each European vehicle. Additional testing involves noise behavior, brake juddering, fading, thermal conductivity, pad wear and rotor wear,” Terry added.
 
Clearly Marked for European Vehicles
Each EuroLine brake pad is clearly marked with an ECE R90 edge code, which includes an “E” logo and a number indicating the location of the authority that approved the pad. These markings are stamped on the pad’s backing plate, making it easy for brake specialists to verify that the pads are appropriate for European vehicles. The EuroLine program was phased into North America with 62 vehicle-specific part numbers covering Audi, BMW, Jaguar, Mercedes, Saab, Volkswagen and Volvo vehicles operating in North America. A second phase with 66 more EuroLine brake pad part numbers has now been added. These new part numbers cover Porsche, Land Rover, Mini Cooper and Alfa Romeo.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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