TRW's Second-Generation Active Control Retractor Seat Belt System Launches In North America

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TRW’s Second-Generation Active Control Retractor Seat Belt System Launches In North America

This is the first launch of this advanced seat belt technology in North America, combining active and passive approaches to offer enhanced safety, comfort and convenience to vehicle occupants, the company says.

Counterman Staff
By Counterman Staff
Published:

LIVONIA, Mich. — TRW Automotive Holdings Corp. today announced that its second-generation Active Control Retractor system (ACR2) has started production on the award-winning 2014 Cadillac CTS. This is the first launch of this advanced seat belt technology in North America, combining active and passive approaches to offer enhanced safety, comfort and convenience to vehicle occupants, the company says. 

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"ACR2 is designed to use braking and stability control sensor information to recognize critical situations before a potential accident," said Uwe Class, senior manager of mechatronic systems for TRW’s Occupant Safety Systems. "It reacts by helping to secure the driver and passenger by removing seat belt slack — so the occupant position is improved in advance of an impending crash."

"The system also offers additional convenience features such as slack removal after the belt is buckled."
Additionally, the ACR2 provides dynamic driving support which has been developed to help keep the driver in a more stable position in the seat during highly dynamic situations and during rapid deceleration. This features an advanced version of TRW’s proprietary situation management algorithm.

"The ACR2 situation management algorithm continuously processes signals from the vehicle’s relevant dynamic systems such as ABS, electronic stability control, radar or camera systems," continued Class. "The algorithm evaluates events such as braking, sliding or vehicle angle, and if a critical situation is identified, the ACR system pretensions the seat belt, helping place the occupant in a better position for a potential crash and acting as a warning to the driver that an accident may occur. Should the accident be avoided, the system automatically resets itself via the reversible actuator."

"We are pleased to bring this important safety advancement to the North American market through close collaboration with General Motors," said Peter Lake, executive vice president, sales and business development for TRW Automotive. "The latest generation ACR2 system represents enhanced safety and convenience features at a more affordable cost."

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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