'Trust the Pros BENEFITS' Promotion Rewards Sales Of Monroe Brake Products

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‘Trust the Pros BENEFITS’ Promotion Rewards Sales Of Monroe Brake Products

Designed to drive traffic to Monroe Brakes trade partner locations, the Monroe Brakes brand also has two consumer promotions running concurrently with this incentive that reward consumers with up to a $30 prepaid card for Monroe Brakes product installations and a $10 prepaid card for qualifying product purchases.

Counterman Staff
By Counterman Staff
Published:

MONROE, Mich. – Tenneco’s Monroe Brakes brand is ready to reward counter professionals, jobber salespeople and warehouse distributors with a prepaid card for every Monroe Brakes Total Solution, Monroe ProSolution and Monroe Severe Solution brake pad set sold during the “Trust the Pros BENEFITS” program. The promotion will run April 1 to May 31. 

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Designed to drive traffic to Monroe Brakes trade partner locations, the Monroe Brakes brand also has two consumer promotions running concurrently with this incentive that reward consumers with up to a $30 prepaid card for Monroe Brakes product installations and a $10 prepaid card for qualifying product purchases.
 
“The complete promotional program from Monroe Brakes offers the consumer a great value on premium Monroe Brakes products,” said Sheryl Bomia, Tenneco’s North American Programs manager. “It reminds consumers and all of our trade partners of the critical importance of inspecting brake pads for wear and replacing worn components, restoring the vehicle’s stopping ability.”
 
The Monroe Brakes “Trust the Pros BENEFITS” promotion will offer a $2 spiff for each qualifying sale of Monroe Total Solution and Monroe Severe Solution brake pad set sold and a $1 spiff for each qualifying sale of Monroe ProSolution brake pad set sold. Total award dollars are calculated from total program sales and delivered on one prepaid card at the end of the program.
 
To obtain a “Trust the Pros BENEFITS” scorecard or to learn more about the promotion, contact your Monroe Brakes representative and/or parts provider. Completed scorecards and copies of sales invoices must be postmarked and mailed to Monroe Brakes promotional headquarters no later than June 16. A minimum of 25 brake pad sets must be sold to qualify. There is a maximum $500 redemption per participant.

Go to MonroeBrakes.com for more information.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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