PRONTO Selects Philips Automotive North America As Its Preferred Automotive Lighting Supplier For North America

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PRONTO Selects Philips Automotive North America As Its Preferred Automotive Lighting Supplier For North America

Program includes a full line of commercial and retail automotive lighting products.

Counterman Staff
By Counterman Staff
Published:

FARMINGTON HILLS, Mich. – Philips Automotive North America, a division of Royal Philips, has been selected as the preferred supplier of automotive lighting products throughout North America by the National PRONTO Association, an organization of independent automotive aftermarket Warehouse Distributors, Auto Parts Stores, and Auto Service Centers offering a wide range of business and marketing services. The announcement was made by Dennis Samfilippo, general manager, Philips Business Group Automotive N.A.

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PRONTO’s members will be offered Philips’ complete branded portfolio of automotive lighting for both commercial and retail programs. The Philips line includes one of the most complete offerings of aftermarket commercial automotive lighting and accessories in the business, featuring a full range of Xenon HID headlight bulbs, upgrade lighting, and industry-leading LED innovations.

“Philips was chosen by PRONTO because of its world leadership in the automotive market, the exceptional depth of its product line, a name brand commercial offering, and a total commitment to enhance the PRONTO application data system and make consumer lighting sales easier,” said Mike Mohler, vice president, PRONTO.

“On behalf of our dedicated sales team members, Rich Zeichner, Tim Morris, and Doug Nattrass, I can truly say that we are very grateful for the opportunity to serve the PRONTO membership and delighted to be partnering with PRONTO in this new and exciting program. We believe that we will go a long way in helping PRONTO members significantly increase their automotive lighting sales and profitability by providing a one stop shop for all their commercial and retail automotive lighting needs,” Samfilippo added.

About PRONTO
The National PRONTO Association is an organization of independent automotive aftermarket PRONTO Warehouse Distributors, PRONTO Auto Parts Stores, and PRONTO Auto Service Centers all of whom take advantage of a multitude of services provided by the association, which includes over 95 shareholder members in North America, operating 202 locations (branch locations) in the USA, Mexico, and Canada.

For more information about Philips Automotive, visit www.philips.com/automotive or call 1-800-257-6054.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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