Wagner Brake Engineers Explain Transition To Low- And Zero-Copper Brake Pads

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Wagner Brake Engineers Explain Transition To Low- And Zero-Copper Brake Pads

New video at WagnerBrake.com highlights science behind Wagner ThermoQuiet Low-Copper technology.

Counterman Staff
By Counterman Staff
Published:

SOUTHFIELD, Mich. — Automotive service providers and other aftermarket professionals can learn more about the industry’s transition to low- and zero-copper brake pads through a brief technical video now available on the Wagner Brake brand’s website, www.WagnerBrake.com. Wagner Brake is leading the industry’s rapid transition to low-copper technology and provides a full line of highly advanced ceramic disc brake pads that comply with 2021 low-copper requirements.

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The new video, featuring Federal-Mogul Product Development Manager Sarah Olson, explains the global implications of recent legislation mandating the dramatic reduction of copper and other potentially hazardous materials in original equipment and replacement brake pads. Olson is part of the engineering team that developed a broad portfolio of low- and zero-copper formulations.

In 2013, Wagner Brake introduced a full line of 2021-compliant Wagner ThermoQuiet CeramicNXT replacement brake pads featuring the brand’s exclusive OE21 low-copper friction technology. In the OE market, more than 1 million vehicles by 2015 will be equipped with Federal-Mogul’s (NASDAQ: FDML) low- or zero-copper pads.

“We continue to extend our leadership in low-copper technology with a number of first-to-market 2021-compliant brake pads for late-model vehicles,” said Chris Battershell, director of braking, North America, Federal-Mogul Vehicle Components division. “As the market leader, we feel it is important not only to explain why low-copper legislation is affecting all parts and service providers, but also to detail the significant performance advantages of our new, compliant technology.”

Testing has shown that Wagner ThermoQuiet brake pads featuring the OE21 formulations offer 15 percent more stopping power, are 35 percent quieter and provide up to 40 percent greater fade resistance than previous Wagner ceramic formulations. “These are the best ceramic formulations – in terms of overall braking performance – Wagner has ever developed,” Battershell said.

To learn more about low- and zero-copper brake pads, please visit http://www.WagnerBrake.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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