Royal Purple Returns To The Indianapolis 500 With A Sponsored Car

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

Royal Purple Returns To The Indianapolis 500 With A Sponsored Car

Townsend Bell's No. 6 Robert Graham - KV Racing Technology Chevrolet/Dallara/Firestone features a unique first of-its-kind livery.

Counterman Staff
By Counterman Staff
Published:

PORTER, Texas — Premium synthetic lubricant manufacturer, Royal Purple, has officially made its return to the Indianapolis 500. The Royal Purple-sponsored No. 6 Robert Graham – KV Racing Technology Chevrolet/Dallara/Firestone entry driven by Townsend Bell debuted May 10 and has taken to the track ahead of the 98th running of the race on Sunday, May 25.

Related Articles

Royal Purple has teamed up with primary and first time Indy 500 sponsor, clothing designer, Robert Graham. Bell will be driving the stylish No. 6 car that features a solid black paint scheme with color splash accents on the front wing, side pods and rear wing tips, as well as the inside of the cockpit.
 
“We are looking forward to being a part of the Indy 500 at what we consider a home venue,” said Bryan Yourdon, Royal Purple president. “We are proud to continue our support of Townsend Bell and are looking forward to a strong finish from him and the KV Racing team.”
 
Royal Purple is owned by Indianapolis-based Calumet Specialty Products (NASDAQ: CLMT) and is a part of a branded products division that includes TruFuel Engineered Fuel, Bel-Ray Performance Lubricants and Quantum Lubricants.
 
“I first raced with Royal Purple last year at the X Games in Munich, Germany and they support my TUDOR United SportsCar Championship AIM Autosport Ferrari program, so it’s really cool that they have come on board as an associate sponsor for my Indy 500 effort,” said Bell. “What makes the program really special is that Royal Purple’s parent company, Calumet Specialty Products Partners, is located just a stone’s throw away from the Indianapolis Motor Speedway. I can see their headquarters from the top of the Pagoda and they can hear my car when I am out on the track.  I just want to thank everyone at Royal Purple and Calumet for their support and I look forward to enjoying the whole Indy 500 experience with their employees and customers.”
 
Fans can tune into ABC to watch qualifying for the Indianapolis 500 on May 17 and the race, the following week, on May 25.
 

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair