Mobil 1 Launches New Sweepstakes For Racing Fans With NASCAR Digital Media

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Mobil 1 Launches New Sweepstakes For Racing Fans With NASCAR Digital Media

The Mobil 1 #INMYRIDE Sweepstakes asks fans to submit images of the contents of their cars and enter for a chance to win an ultimate NASCAR experience.

Counterman Staff
By Counterman Staff
Published:

CHARLOTTE, N.C. – Together with NASCAR Digital Media, ExxonMobil is unveiling the Mobil 1 #INMYRIDE Sweepstakes, an online fan engagement program that gives everyday motorists an opportunity to showcase what they keep inside their personal vehicles and enter for a chance to win an ultimate NASCAR experience – a trip to Las Vegas for the 2014 NASCAR Sprint Cup Series Champion’s Week.
 
Starting today, fans are encouraged to snap and share their #INMYRIDE photos to a special hub within the “NASCAR Automotive Technology Center Engineered by Mobil 1” website at NASCAR.com/INMYRIDE. The platform also features a central landing page where fans can upload their photos via Instagram with the hashtag #INMYRIDE to enter the sweepstakes.
 
“We’re asking fans to show us their personalities and what is important to them by visiting  NASCAR.com/INMYRIDE and sharing their unique images,” said Artis Brown, Mobil 1 motorsports manager, ExxonMobil Fuels & Lubricants. “You can tell a lot about drivers just by looking inside their cars, whether it’s under the hood or in the cabin. We’ve found that many passionate Mobil 1 users take pride in the fact they’re putting the world’s leading synthetic motor oil brand in their engines.”
 
Photo submissions and entry into the Mobil 1 #INMYRIDE Sweepstakes conclude at 11:59 p.m. EDT on Sunday, Aug. 31. One lucky fan will be randomly selected as the sweepstakes winner. The winner and a guest will receive a NASCAR Sprint Cup Series Champion’s Week-themed prize package that includes:
 
* Round trip flights to Las Vegas
* Three-night hotel accommodations
* Tickets to the NASCAR Myers Brothers Luncheon
* VIP tickets to the NASCAR Victory Lap
* Tickets to NASCAR After The Lap
* VIP brunch/meet & greet with a NASCAR personality
* Tickets to the 2014 NASCAR Sprint Cup Series Awards
* Ground transportation and additional spending money awarded as a $500 Visa gift card
 
To support the campaign, Mobil 1 is launching an integrated marketing effort that includes online, radio, and video content starring Tony Stewart, driver of the No. 14 Mobil 1/Bass Pro Shops Chevrolet SS and co-owner of Stewart-Haas Racing (SHR). Joining Stewart to support the campaign is fellow SHR driver Kurt Busch. Each offers a humorous take on various items that reside in their personal vehicles, encouraging fans to do the same.

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In January 2013, Mobil 1 announced a multi-year partnership extension making it the “Official Motor Oil of NASCAR” and “Official Lubricant Technology Partner of NASCAR” through 2017. As part of that renewal, Mobil 1 and NASCAR launched a digital content platform with the ”NASCAR Automotive Technology Center Engineered by Mobil 1” online site, NASCAR.com/AutomotiveTechnology, where fans can learn about the latest in automotive and racing technology.
 
Mobil 1 has been the Official Motor Oil of NASCAR since 2003 and is used by more than 50 percent of the teams in NASCAR’s top-three series. The 2014 NASCAR racing season marks the 12th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the premier motorsports series in the United States.
 
 

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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