OEM Replacement, Air Spring Modules And Off-Road Are The Focus Of BILSTEIN's Presentation At Automechanika 2014

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OEM Replacement, Air Spring Modules And Off-Road Are The Focus Of BILSTEIN’s Presentation At Automechanika 2014

The suspension specialist is also presenting a number of other quality products for the automotive aftermarket, all of which can be ordered for a large number of European models through the BILSTEIN main catalog, which has been republished specifically for Automechanika.

Counterman Staff
By Counterman Staff
Published:

FRANKFURT, Germany — The areas of OEM replacement, air spring modules for the aftermarket, the multi-talented BILSTEIN B6 and the expansion of the off-road program form the centrepiece of BILSTEIN’s presentation at the Automechanika show, Sept. 16-20, the most important aftermarket fair in Frankfurt. On its 375-square-metre stand in Hall 6.0, Stand B40, the suspension specialist is also presenting a number of other quality products for the automotive aftermarket, all of which can be ordered for a large number of European models through the BILSTEIN main catalog, which has been republished specifically for Automechanika.

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More applications for OEM replacement
An area that BILSTEIN is focusing on in particular at the Automechanica fair is the field of wear and tear and OEM replacement parts in particular — which are becoming more and more important. BILSTEIN currently has around 2,000 references from this product field, which equates to European market coverage of 94 percent in the vehicle segment with the list likely to grow. In addition to the BILSTEIN B1 with support bearings, various add-on parts, bump stops and protective tubes, as well as BILSTEIN B2 oil shocks for repair appropriate to the current market value, the range also includes BILSTEIN B3 springs in original equipment quality. Since the beginning of 2014, the range of coil springs manufactured in side load and miniblock design has been expanded to include around 50 additional applications. This means that BILSTEIN B3 springs are available for virtually all standard cars in Germany. Thanks to the tried and tested, BILSTEIN-developed monotube gas pressure technology, another star performer from this line-up, the BILSTEIN B4 series replacement shock absorbers, provide constant damping force under all loads.

Multi-talented BILSTEIN B6
The high-performance BILSTEIN B6 shock absorber also has many talents. Properties such as increased damping force, even under heavy loads, and uncompromising sportiness are what this branded shock absorber in its iconicyellow colour puts onto the road with the greatest of ease. This makes the BILSTEIN B6 well equipped for all eventualities that driving can bring. The combination of monotube gas pressure and upside-down technology produces excellent traction and offers maximum safety and high performance reserves. Outstanding material and manufacturing quality also make the multi-talented BILSTEIN B6 particularly durable and long-lasting.

“First on Air”
Using the motto “First on air” at the Automechanika, BILSTEIN is documenting its technology advantage in the air spring systems segment for the aftermarket. In autumn 2011, the start of trading of BILSTEIN B4 air spring modules for the BMW 7-Series laid the cornerstone for the success of this segment, which had previously been restricted to original equipment. In 2012, new references for the Land Rover models Discovery III and IV continued the success story of air spring modules for series replacement. A new product in the BILSTEIN portfolio is now the active BILSTEIN B4 air spring module for the BMW 7-Series (E65, E66) and Range Rover Sport, as well as the passive B6 version for the Land Rover models Discovery III, IV and Sport. In addition to this, BILSTEIN offers active air spring modules as series replacements for the Mercedes-Benz CLS and GL, as well as the S, E and M class and Jaguar XJ.

Expansion of the shock absorber programme for SUVs and crossover models
BILSTEIN is taking the boom of SUVs and crossover models in Germany and Europe into account by expanding its off-road program. The shock absorber series BILSTEIN B6 Offroad and BILSTEIN B8 Offroad is being expanded to include the damper applications BILSTEIN B6-4600, BILSTEIN B8-5100, BILSTEIN B8-5100 RHA (Right Height Adjustable) and BILSTEIN B8-5160 which were only marketed in America up to now. The applications on show in Frankfurt are specially designed for vehicles whose bodies have already been lifted and are available from autumn via the European BILSTEIN main catalog.

Also on display at the BILSTEIN stand is the electronic shock absorber pairing of BILSTEIN B4 DampTronic for the Porsche 911 (997) and BILSTEIN B6 DampTronic for the BMW M3 (E90). On top of this, BILSTEIN is showing the electronic suspension BILSTEIN B6 ridecontrol for the Land Rover Defender, which can be converted via a BILSTEIN iRC module into an active suspension system controlled per iPhone or Android Smartphone.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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