TRW Launches Brake Pad Wear Sensors Into North American Aftermarket To Complement Premium Friction Program

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TRW Launches Brake Pad Wear Sensors Into North American Aftermarket To Complement Premium Friction Program

The brake pad wear sensor is an added safety feature on many vehicles used to warn a vehicle's driver when the brake pads become too low.

Counterman Staff
By Counterman Staff
Published:

WIXOM, Mich. — TRW’s North American (NA) Aftermarket Group has launched a range of Original Equipment (OE) quality brake pad wear sensors to complement its leading all-makes friction program. This news supports TRW’s position as a leading global supplier of safety-critical braking parts and systems.
The brake pad wear sensor is an added safety feature on many vehicles used to warn a vehicle’s driver
when the brake pads become too low.

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“Because we understand that automotive components do not work in isolation, at TRW, we think
in terms of systems,” said Mark Thorpe, product and marketing group manager, TRW Aftermarket North
America. “The quality of one component can have a significant bearing on the performance of another so we design, develop and manufacture our parts to work in harmony with each other.”

The initial range of 44 parts caters to 48 percent of the North American car parc and covers a number of makes and models both past and present, including many late-model applications: 2014 BMW 650i; 2014 Audi A Series; 2014 Audi Q5; 2014 Mercedes Benz E350 and 2014 Volkswagen Touareg.

“By choosing TRW’s friction program together with our brake pad wear sensors the next time a brake pad change is due, you will achieve the safest possible combination of parts. And because we also make the technologies that sit behind the parts, you’re benefiting from more than 100 years of engineering excellence. Giving flawless operation, genuine TRW brake pad wear sensors are direct OE replacements with perfect fit, finish and function," Thorpe said.

For more information on TRW, visit www.trw.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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