MotoLOGIC Repair & Diagnostics Hosts Essay Contest For Tech School Students

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MotoLOGIC Repair & Diagnostics Hosts Essay Contest For Tech School Students

Winning entrant will receive $1,000, a MotoLOGIC subscription and will have their essay published in Tomorrow's Tech magazine.

Counterman Staff
By Counterman Staff
Published:

ROANOKE, Va. – Shop tech students may not actually be able to predict the future, but MotoLOGIC Repair & Diagnostics, a Web-based resource for automotive technicians, invites students to share their vision in the Future of Automotive Repair & Diagnostics Essay Contest. From Aug. 1 to Sept. 30, students registered at NATEF/ASE-certified schools are eligible to submit an essay of 500 words or less for a chance to win one grand prize package including:
 
· Their winning essay submission published in Tomorrow’s Tech magazine
· A check for $1,000
· One-year subscription to MotoLOGIC Repair & Diagnostics
· MotoSKILL ASE Test Prep Training Bundle
 
In addition, the grand prize winner’s school will receive $5,000 for use on classroom technology and a five-year subscription to MotoLOGIC. Nine runner-up submissions will be selected, each receiving a $100 Visa gift card, a MotoSKILL ASE Test Prep Training Bundle and a one-year subscription to Tomorrow’s Technician.
 
In 500 words or less, contestants are encouraged to express how technology is changing industry diagnostics and repair today, then envision how technology will be used in automotive repair in the future.
“Today’s students are tomorrow’s innovators,” said Walter Scott, vice president of e‑Commerce and e‑Services for Advance Auto Parts. “We look forward to reading fresh perspectives on how technology can shape the automotive repair and diagnostics industry now and in the future.”
 
For official rules or to enter, visit motologic.com/school. For more information on MotoLOGIC or the services available from MOTOSHOPSM Technology Tools, a product set from Advance Auto Parts Professional, visit motoshop.com or follow MOTOSHOP on Twitter at @MOTOSHOP.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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