Sponsored: Understand The BIZOL Difference

Sponsored: Understand The BIZOL Difference

BIZOL – Ultimate Quality Motor Oils from Germany.

 

Q: Is it true that BIZOL motor oils are formulated and produced so the consumer can confidently drive to the higher than average oil change intervals recommended by car manufacturers?

A: This is true. To produce long-lasting quality oil, the base oil and the additives are the most critical elements and should be of the highest standard, since these are the most costly aspects of oil. BIZOL uses superior base oils from the North Sea, among other large bodies of water, and has strict quality control. All oils are tested independently from the shipper, therefore maintaining a consistent level of quality. Since each of the four oils has a specific application, BIZOL specializes the blend for each vehicle. This combination of the best base oils and the best additives ensures that the oil put into your car enhances safety and meets the manufacturers recommended oil change interval (10,000 miles). BIZOL has a world-wide reputation for excellence.

Q: Many oils in America are labeled “synthetic.”  How can we be sure that is what we are getting?  

A: In the United States, a mineral oil only has to have a minimum of 10 percent synthetic oil added to be considered a semi-synthetic, a synthetic blend or even a fully-synthetic oil. This is the only major market in the world where these mixed oils can legally be labeled as “synthetic,” which allows the manufacturers to undercut the price of true synthetic oils. Strict German standards for “Synthetic Motor Oils” result in 100 percent consumer transparency and protection. Germans cannot classify oil as “synthetic” unless it is a true Group III or Group IV oil. You can be assured our German-made oil is truly synthetic when it is labeled as such.

Q: Most vehicles made today require synthetic oil. Does performance match the cost?

Oil is categorized into four groups. Group I and Group II oils are considered mineral (conventional) oils.  Group III oils are produced by a process known as “Hydrocracking,” where mineral oil is subjected to extreme temperatures and pressure under the presence of hydrogen. The pressure causes the long molecules to be “cracked” into shorter, stable ones. This results in oil that offers great stability, high resistance to breaking down and aging, very low evaporation loss and superior cold-weather starting performance (compared to non-synthetic, Group I and Group II oils). Group IV oils are made from gasoline and are consequently expensive. The performance of Group III and Group IV oils vary ever so slightly that most major OEMs only find need to specify in the main Group III oils. BIZOL, however, labels Group III as “Synthetic” and Group IV oils as “Fully Synthetic.”

Q: There are major differences between the American Petroleum Institute (API) versus European Automotive Manufactures Association (ACEA) standards.  What does this mean for your product?

The ACEA has a set of standards that outstrip the API standards and are used by the European Original Equipment Manufacturers (OEMs). The German OEMs have additional requirements on top of the ACEA standards, due to their specific engine requirements. These different specifications are described in the spider diagrams shown on the next page. BMW, Mercedes Benz and the Volkswagen group (Audi, Porsche and VW) not only specify, but also give an approval only when motor oils meet their own strict guidelines and specifications including safety and performance. BIZOL Motor Oils have approvals from all three of these groups and exceed the standards set by the API.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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