Falken Tire Bringing All-New Exhibit And Consumer Retail Strategy To 2014 SEMA Show

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Falken Tire Bringing All-New Exhibit And Consumer Retail Strategy To 2014 SEMA Show

Counterman Staff
By Counterman Staff
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Redesigned display showcases new retail environment and consumer strategy, company says.

 

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RANCHO CUCAMONGA, Calif. — Falken Tire is heading to the 2014 SEMA Show with an all-new exhibit and consumer retail strategy. Already a leading brand among competition-minded consumers thanks to its deep motorsports roots, Falken is now focusing its sights on introducing all value-minded car and truck tire buyers to its product line, the company says.

To highlight its expanded tire portfolio as well as an entirely new collection of dealer tools and retail elements, Falken will sport a brand-new look for the 130,000+ automotive industry professionals expected at the Nov. 4-7 SEMA Show in Las Vegas. Falken will unveil a new showroom-style exhibit at the Las Vegas Convention Center and attendees are invited to be the first to see it (Booth No. 41013 South Hall).

The 4,000-square-foot exhibit will showcase new graphic elements, spanning dealership point of purchase materials to other retail collateral.

“Falken has successfully made a name for itself with enthusiasts and now is focusing on bringing its race-proven technology and quality tire messages to a wider market,” said Rick Brennan, Executive Director of Marketing at Falken Tire Corp. “Our goal is to be the go-to brand for value-focused tire buyers who don’t want to sacrifice performance for price. At the SEMA Show we’ll be showing our more than 6,000 dealers the tools we’ve developed to support exciting growth opportunities in their local markets.”

SEMA attendees will also get a look at the company’s latest tire choices, including installations on three special show vehicles:

•2015 VW Tiguan R-Line, fitted with the Falken ZIEX ZE950, Falken’s advanced all-season tire.

•GenRight Off Road’s 4400 Class Ultra4 Vehicle, fitted with the Falken WILDPEAK M/T tires used by several leading Ultra4/King of the Hammers Race entries.

•2015 BMW M3, built by IND Distribution, fitted with the Falken AZENIS FK453 UHP, Falken’s flagship ultra-high performance tire.

For more information on Falken, visit www.falkentire.com or facebook.com/falkentire.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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