BARDAHL Announces New Product Lines At AAPEX

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BARDAHL Announces New Product Lines At AAPEX

Bardahl also introduced a new marketing program at the AAPEX Show recently in Las Vegas.

Counterman Staff
By Counterman Staff
Published:

SEATTLE, Wash. – Bardahl introduced two new product lines and a new marketing program at the AAPEX Show earlier this month in Las Vegas. The program includes new product packaging with an updated logo and brand image. In addition, a promotion and advertising campaign was developed around a theme based on the company’s long history of racing, with a more modern look designed to capture the attention of the younger generation.

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The Bardahl-branded retail line will offer new products based on the company’s development of ultra-concentrated solutions, as well as additives that are updated formulations from the original polar attraction technology that Bardahl is known for. The company added that there will be several new niche products that will address unique needs of newer vehicles, including solutions to improve performance in regard to GDI and CRDI systems, E85 ethanol blends and biodiesel fuels. A Special Duty line will offer products directed at the weekend recreational consumer with fuel system conditioners and engine additives for larger vehicles, including big pickups, RVs and SUVs, and the smaller ATVs and UTVs that they haul to the mountains, desert and beach.

The Protex by Bardahl professional line is designed for technician use. The company said these products were developed by leveraging the company’s proprietary technology and quality manufacturing processes. The packaging also will have a new logo and the products will be supported by a complete service adviser training and consumer education program.

The company also celebrated several milestones at this year’s show. First, its founder, Ole Bardahl, was inducted into the Motorsports Hall of Fame of America in Detroit this past August, and in September the company had its 75th anniversary. In addition, in October, Bardahl was appointed as a sponsor and the official oil and lubricant supplier to the LeMay – America’s Car Museum.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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