Kenseth Win At Pocono Earns Bosch Aftermarket NA Contribution For Motor Racing Outreach

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Kenseth Win At Pocono Earns Bosch Aftermarket NA Contribution For Motor Racing Outreach

Bosch-supported teams claim 17th victory of the season.

Counterman Staff
By Counterman Staff
Published:
2015 NASCAR Pocono
BROADVIEW, Ill. – After a wild finish, Matt Kenseth was able to successfully save enough fuel to get his Bosch-equipped No. 20 Dollar General Toyota to Victory Lane at Sunday’s NASCAR Sprint Cup SeriesTM Race at Pocono. In recognition of the victory, Bosch Aftermarket NA is making its second $1,000 contribution of the year to Motor Racing Outreach. Thus far in the 2015 NASCAR Sprint Cup Series season, Bosch-supported teams have won 17 races, for a total of $17,000 contributed to help carry out the missions of respective team charities.
Motor Racing Outreach works to support the motorsport community so that they may enjoy a more wholesome life together, and in turn, become good role models for millions of motorsport fans around the world. Originally founded in 1988 to serve the NASCAR Sprint Cup racing community, MRO has evolved over the years to servicing other forms of motorsports like motorcycle and powerboat racing. MRO is a faith-based organization, whose mission includes introducing the racing community to a personal faith in Christ, encouraging active involvement in the church, understanding God’s word and assisting in the development of leadership skills.“Congratulations to Matt Kenseth and his team for running a smart race and taking the checkered flag,” said Tony Pauly, director of advertising and brand management for Bosch Automotive Aftermarket North America. “It’s been exciting to watch the Joe Gibbs Racing Organization burning up the track week after week. Bosch is extremely gratified that highly-successful NASCAR teams like Joe Gibbs Racing rely on our quality parts and systems to help power them to Victory Lane.”
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Bosch Aftermarket has a long-standing partnership with NASCAR, providing oxygen sensors to all NASCAR Sprint Cup Series teams. Additionally, Bosch has provided quality parts — including spark plugs, injectors, alternators, coils, filters, fuel pumps, starters and pressure regulators — to multiple NASCAR teams for more than a decade, helping them to numerous appearances in Victory Lane and seven Sprint Cup Series championships since 2001.

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Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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