Bar's Leaks And Rislone To Sponsor 2015 Woodward Dream Cruise

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Events

Bar’s Leaks And Rislone To Sponsor 2015 Woodward Dream Cruise

The Woodward Dream Cruise is the world’s largest one-day automotive event, drawing 1.5 million people and 40,000 classic cars from around the globe.

Counterman Staff
By Counterman Staff
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HOLLY, Mich. — Automotive performance and stop leak chemical makers, Bar’s Leaks and Rislone will be attending the 21st annual Woodward Dream Cruise in Metro Detroit on Saturday, Aug. 15. The Woodward Dream Cruise is the world’s largest one-day automotive event, drawing 1.5 million people and 40,000 classic cars from around the globe.

The event takes place along a 16-mile stretch on Woodward Avenue, running through nine host cities and bringing in a variety of custom and collector vehicles. Cruisers come from all over the country to participate in this annual summer event celebrating the state’s involvement in the automotive industry and its significant ties to car culture.

Local Michigan companies, Bar’s Leaks and Rislone, will participate in this event, showing their continuous support for the automotive DIY and performance enthusiast communities.

“We could not be more excited to be a part of one of the nation’s largest automotive events of the year. Our company is as passionate about the automotive industry as we are about our local community, and we thought this event was the perfect way to share our car care and performance products with enthusiasts in the area,” said Carrie Mermuys-Ventura, president of Rislone and Bar’s Leaks.

The Bar’s Leaks and Rislone tent will be located in Royal Oak’s Memorial Park. They will host onsite activities for event attendees. Those who participate will have a chance to win Bar’s Leaks and Rislone’s most popular products, as well as T-shirts, hats and temporary tattoos.

The brand spokespeople, Bobby Janiec (from the popular TV series “Hardcore Pawn”) and Caitlin Burt (whose work includes the feature film “It Follows”), will also be joining the Bar’s Leaks and Rislone teams during the event.

Bar’s Leaks and Rislone have a combined 160 years of chemical engineering experience and were the original technology innovators in their respective categories. To learn more about Bar’s Leaks and Rislone, please visit barsleaks.com and rislone.com. 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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