Federated Charity Golf Outing Raises More Than $55,000 For Toys For Tots

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Federated Charity Golf Outing Raises More Than $55,000 For Toys For Tots

The Federated Charity Golf Outing, held at the Stonehouse Golf Club in Toano, Va., kicked off the Federated 400 NASCAR Sprint Cup weekend. Federal-Mogul Motorparts served as the presenting sponsor of the golf event and Brake Parts Inc sponsored the awards reception.

Counterman Staff
By Counterman Staff
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STAUNTON, Va. — Federated Auto Parts said its recent charity golf tournament exceeded all expectations, raising $57,500 for the 2015 Toys for Tots campaign.

“Since so many of our members and suppliers were in Richmond for the race weekend, we decided to add a golf outing to our schedule of events,” said Mike Allen, vice president for Federated Auto Parts. “Not only did the participants have a great time, but we were able to raise over $55,000 for Toys for Tots, bringing our total to over $250,000 already raised this year for this worthy cause.”

The Federated Charity Golf Outing, held at the Stonehouse Golf Club in Toano, Va., kicked off the Federated 400 NASCAR Sprint Cup weekend. Federal-Mogul Motorparts served as the presenting sponsor of the golf event and Brake Parts Inc sponsored the awards reception.

“We want to thank everyone who participated in our golf outing,” said Allen. “We have already heard from many folks who could not participate this year, but want to make sure they can take part next year. We look forward to an even bigger turnout, and even more money raised for Toys for Tots in 2016.”

Leading into the holidays, participating Federated Auto Parts stores will accept toy donations. Financial contributions can be made at federatedautoparts.com/ToysforTots.aspx that links directly to the Toys for Tots website. Donors can use a credit card securely or print out a form and mail it in with a check made out to Toys for Tots.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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