BCA’s Award-Winning Mobile App Now Available

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BCA’s Award-Winning Mobile App Now Available

BCA VIN Scan is designed specifically for busy technicians that need to turn their bays over quickly.

Counterman Staff
By Counterman Staff
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MT. PROSPECT, Ill. — BCA VIN Scan, an award-winning VIN scanning and part finding application, is now available for download on both iTunes and Google Play. BCA is the premium aftermarket wheel bearing brand from NTN, the largest OE-manufacturer of wheel hubs in North America.

BCA VIN Scan is designed specifically for busy technicians that need to turn their bays over quickly. The app allows technicians to quickly scan a vehicle’s VIN using their phone’s camera. The tech is subsequently shown the correct parts for that vehicle, where to buy them, and provides training videos applicable to that vehicle. The app also features a searchable product catalog, downloadable tech tips, and a technical support hot line.

“This addition to The Hub platform reaffirms BCA’s commitment to a technician focus,” said Paul Johnson, executive vice president of sales and marketing, NTN. “BCA VIN Scan gives technicians a tool they can easily access while in the garage to make quick decisions that support their business.”

The Hub from BCA was awarded three “Automotive Communication Awards” from The Car Council Women’s Board at the 2015 Automotive Aftermarket Products Expo (AAPEX). BCA won in three different categories: Best App for Mobile Device (B-to-B), Best Facebook Customization (B-to-C), and Best Pintrest Page (B-to-B). The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

The Hub from BCA, which is now available at www.TheBCAHub.com, features a wide assortment of training videos, tech tips and blogs, and a searchable product catalog. BCA is the premium aftermarket wheel bearing brand from NTN.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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