ROCHESTER HILLS, Mich. – AICC, The Independent Packaging Association, recently recognized TRICO in the 2015 Independent Packaging Design Competition. The only automotive industry entry out of 126, TRICO won first place for its TRICO Ice packaging and second place for TRICO Instinct packaging in the Hardware, Automotive, Marine, Household & Recreation category.
Held biennially since 1981, the AICC competition recognizes top designs in corrugated, folding carton and rigid box packaging. Award winners were selected by a panel of judges based on their ranking in five levels of criteria: sales communication, marketing superiority, innovativeness, environmental sensitivity, craftsmanship and consumer convenience superiority.
“We are honored to receive first and second place in our category in this year’s AICC packaging design competition,” said Dawn Gonzalez, brand manager at Trico Products Corp. “TRICO recognizes the integral role product packaging plays in the purchase process, and we utilize it to bring added value to our customers by offering designs that convey the premium quality and specific benefits of our products.”
Trico Products Corp. partnered with Utah Paperbox Co. more than 30 years ago to begin developing and producing their packaging. “Working with TRICO has allowed us to consistently raise the bar in the packaging industry,” said Brad Smith, account executive at Utah Paperbox Co. “We were excited to enter the TRICO Ice and TRICO Instinct packaging into this year’s AICC competition, as we knew these entries would be top contenders in their category.”
For more information on TRICO, visit tricoproducts.com.
