Brembo To Display At Detroit's North American International Auto Show For The First Time

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Brembo To Display At Detroit’s North American International Auto Show For The First Time

Brembo will highlight its products on the main floor in Cobo Center at this month’s North American International Auto Show, in addition to being featured on vehicles throughout the show including FCA, Ford and General Motors.

Counterman Staff
By Counterman Staff
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Ferrari-488-GTB-brembo

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DETROIT — Brembo will be a main floor exhibitor for the first time at Detroit’s North American International Auto Show (NAIAS) to be held Jan. 11-24, 2016.

Known for its high-performance braking systems, Brembo will highlight its products on the main floor in Cobo Center at this month’s North American International Auto Show, in addition to being featured on vehicles throughout the show including FCA, Ford and General Motors.

“Our domestic business has continued to grow steadily over the past decade and we are looking forward to introducing new products in 2016 with our OEM partners,” said Dan Sandberg, president and chief executive officer, Brembo North America. “Our presence at the North American International Auto Show will help educate the media, OEMs, engineers, enthusiasts and the public on our full line of braking products available on new vehicles as well as our consumer brake products available for purchase throughout North America.”

This is the first time that Brembo, based in nearby Plymouth, Mich., will exhibit its products at NAIAS. Its booth will feature interactive displays of Brembo’s brake components and will showcase one of the world’s most talked about supercars, the all-new Ferrari 488 GTB. The Ferrari 488 GTB is the only car being displayed by the Italian car manufacturer at this year’s Detroit show. Brembo and Ferrari have a 40-year relationship; Brembo first equipped the Ferrari Formula 1 car in 1975, marking Brembo’s first racing brake system and entry in motorsports.

“We’re honored to display the all-new Ferrari 488 GTB in our booth,” Sandberg continued. “In 2015, Brembo celebrated 40 years in motorsports and that history began with Ferrari in 1975.  This underlines our solid and long-lasting partnership with a global icon of Italian automotive luxury and performance, and exemplifies Brembo’s performance heritage.”

The Brembo booth has more than 30 braking components on display, including new improved ventilated discs, electro-mechanical parking brakes and interactive disc concepts where booth visitors can choose their favorite Brembo disc design. All this technology aims at reducing weight and improving performance.

Another first for Brembo is the North American introduction of an innovative, fully electric Brake By Wire concept system. Developed by Brembo engineers in Italy, the Brake By Wire system is a safe, environmentally-friendly and lean braking system with four independent braking corners. Brake By Wire is Brembo’s view of the future of braking.

Brembo will also display its stylized high performance and street calipers along with the latest in carbon ceramic material brake discs for the ultimate in stopping power. Also featured will be the recently introduced, award-winning B-M8 caliper, an aftermarket brake specifically designed for the front braking systems of trucks, SUVs and large high-performance sedans.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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