Federated Member Seattle Automotive Wins Ford Focus

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Federated Member Seattle Automotive Wins Ford Focus

The Federated-Motorcraft “Focus on Sales” promotion was conducted May 15 through Aug. 15, 2015.

Counterman Staff
By Counterman Staff
Published:
Todd Early, Seattle Automotive; Jeff McLaughlin, Way Scarff Ford; Bob Redman, Way Scarff Ford; Mike Allen, Federated; Ted TeGantvoort, Seattle Automotive
Todd Early, Seattle Automotive; Jeff McLaughlin, Way Scarff Ford; Bob Redman, Way Scarff Ford; Mike Allen, Federated; Ted TeGantvoort, Seattle Automotive

STAUNTON, Va. – Federated member Seattle Automotive was awarded a 2016 Ford Focus as the grand prize winner of the Federated-Motorcraft “Focus on Sales” promotion.

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“We want to thank Motorcraft for conducting this exciting promotion for our members,” said Phil Moore, senior vice president for Federated. “Federated and Motorcraft have had a great partnership for many years and I know our members really appreciate the support and service they receive from the Motorcraft team.”

The Federated-Motorcraft “Focus on Sales” promotion was conducted May 15 through Aug. 15, 2015. The three Federated members with the highest sales increase in Motorcraft products during that time period, compared to the same timeframe in 2014, were awarded trips to the NASCAR Sprint Cup Ford EcoBoost 400 on November 22 in Homestead, Fla., and an entry into the “Focus on Sales” grand prize drawing. On race day, at the Federated-Motorcraft hospitality cabana, Seattle Automotive was chosen as the grand prize winner of the 2016 Ford Focus.

Todd and Dawn Early attended the race weekend on behalf of Auburn, Wash.-based Seattle Automotive, which also has seven distribution points in the Northwest. The other two winning Federated members who were awarded trips to Homestead were John and Beth James of Lafayette Warehouse in Lafayette, Ind., and Russell and Davita Mastroff of Cold Air Distributers in Ft. Pierce, Fla.

Ted TeGantvoort and Todd Early of Seattle Automotive were presented their new 2016 Ford Focus in December at Way Scarff Ford in Auburn, Wash.

“Federated member distributors have always been strong supporters of Ford Motor Company and Motorcraft Parts, with the shared end goal of better servicing Ford vehicle customers across the country,” said Bill Atkinson, marketing and sales manager for Motorcraft. “Our combined goal is to help maintain a high level of satisfaction for Ford vehicle owners throughout the ownership cycle so that when vehicle owners are ready, they will return to a Ford or Lincoln dealership for their next new vehicle.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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