MT. CARMEL, Ill. — Whether the installation involves a thermostat, radiator cap, or fuel cap, MotoRad has streamlined the process of finding the specific part by adding two new search tools to its website, www.motoradusa.com. Now, with their choice of either the VIN or License Plate Lookup, the professional automotive technician, counterperson, or Do-It-Yourselfer can perform a parts search by simply entering the Vehicle Identification Number (VIN), or the vehicle license plate number. Both search options add efficiency to retrieving vehicle specific parts.

According to Brandon Kight, director of marketing & program development, MotoRad of America, “We respect the user’s time and know that identifying the correct part is essential. Most people can quickly tell you the year, make and model of their vehicle, but may struggle to know the engine size. Reducing the number of steps and amount of information required with parts searches not only saves time, but also reduces entry errors that result in the wrong part.” He adds, “Our MotoRad site features a robust eCatalog. We’ve added these new search tools to enhance the user’s experience with our products, as well as our brand.”