ExxonMobil And Sebring Reach Multi-Year Partnership Extension

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ExxonMobil And Sebring Reach Multi-Year Partnership Extension

This year’s Mobil 1 Twelve Hours of Sebring event marks the 21st consecutive year ExxonMobil has been the title sponsor of the legendary race.

Counterman Staff
By Counterman Staff
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ExxonMobil3

SEBRING, Fla. — Underscoring the importance of motorsports as a testing platform for Mobil 1 synthetic motor oil, ExxonMobil has renewed its multi-year title sponsorship of America’s premier sports car endurance race – the Mobil 1 Twelve Hours of Sebring Fueled by “Fresh from Florida.”

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“Developing innovative technology requires testing beyond normal experiences, and this grueling 12-hour race provides ExxonMobil with an excellent opportunity to demonstrate the performance and durability of Mobil 1 while pushing our motor oil to extreme limits,” said Kai Decker, global motorsports manager at ExxonMobil. “Our decades-long partnership with this iconic race has not only brought some thrilling racing moments on America’s oldest road racing track, but also contributed to the development of Mobil 1 products used in everyday passenger vehicles on the road. We’re proud to extend our commitment to Sebring by continuing as title sponsor of this iconic race.”

This year’s Mobil 1 Twelve Hours of Sebring event marks the 21st consecutive year ExxonMobil has been the title sponsor of the legendary race.

“For more than two decades, we have thoroughly enjoyed having Mobil 1 as our name and title sponsor,” said Sebring President and General Manager Wayne Estes. “Sebring International Raceway looks forward to continue providing this iconic race to the fans while partnering with Mobil 1.”

In addition to serving as title sponsor, Mobil 1 can be found trackside providing high-performance lubricant products and technical engineering support to many of the teams competing in the Mobil 1 Twelve Hours of Sebring, including Corvette Racing and Porsche Motorsport.

“We take great pride in our lubricants technology partnerships with some of the world’s best racing organizations, and work closely to help prepare them for endurance races like the Mobil 1 Twelve Hours of Sebring,” said Bruce Crawley, motorsport technology manager at ExxonMobil.

The 64th annual Mobil 1 Twelve Hours of Sebring will take place Saturday, March 19, 2016, with the first three hours broadcast on FOX Sports 1, and the remainder of the event streamed live on IMSA.com and the FOX Sports Go mobile app.

For more information, visit mobil1.com on Facebook, www.facebook.com/mobil1 and on Twitter  @Mobil1.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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