NHRA Drivers Rack Up More Wins On DENSO Spark Plugs in Atlanta

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NHRA Drivers Rack Up More Wins On DENSO Spark Plugs in Atlanta

DENSO spark plugs keep the victories coming for Jason Line and others, the company says.

Counterman Staff
By Counterman Staff
Published:

 

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Photo by Mark Phillips
Photo by Mark Phillips

 

LONG BEACH, Calif. – Pro Stock leader Jason Line rode to his fourth season victory on DENSO spark plugs in the recent Summit Racing Equipment NHRA Southern Nationals in Atlanta. The May 13-15 races at the Atlanta Dragway mark the seventh weekend event in the action-packed 2016 NHRA Mello Yello Drag Racing Series.

Line streaked to victory in 6.611 seconds at 209.75 mph in his Summit Racing Equipment Chevy Camaro. With a total of 812 points, Line continues to lead the Pro Stock pack for the season. Also racing on DENSO spark plugs, Eddie Krawiec captured his second season win in the Pro Stock Motorcycle final. Roaring across the finish line on his Screamin’ Eagle/Vance & Hines Harley-Davidson, Krawiec won in 6.824 seconds at 196.56 mph, holding his position as the season Pro Stock Motorcycle leader with 373 points.

DENSO spark plugs also powered Dan Fletcher, who has won in five other classes, to his first victory in the Super Street finals. The 11.505-second finish marks Fletcher’s 97th career win. He conquered the field in the same ‘69 Chevy Camaro that, with 51 victories, has won more races than any other car in NHRA history and was also driven by his father.

“The thrill of each race is just the tip of the iceberg when it comes to the excitement of every NHRA weekend at the track,” said Fran Labun, vice president of sales for DENSO Products and Services Americas, Inc. “The series is also about tradition, excellence and innovation, which is why DENSO is a proud supporting sponsor of the entire season.”

To celebrate the full 24 race Mello Yellow series, DENSO invites fans to enter the DENSO2Win NHRA Sweepstakes for the chance to win an exclusive trip for two to the NHRA Finals, Nov. 10-13, in Pomona, Calif. The prize includes round-trip airfare from anywhere in the continental U.S., a three-day, four-night hotel stay, tickets to the 2016 NHRA Finals, and VIP access to the NHRA drivers.

At every race, fans are invited to visit the DENSO display on the midway to learn more about and purchase DENSO’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs. DENSO is also posting its own race and product updates on Facebook, Twitter, Instagram and YouTube throughout the series. In early April, DENSO served as the title sponsor at the 17th annual DENSO Spark Plugs NHRA Nationals in Las Vegas.

For nearly half a century, DENSO, a leading global automotive supplier, has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. DENSO spark plugs, alternators, radiators and engine management systems are among the precision original equipment and replacement auto parts widely used by professional racing teams on every circuit around the globe.

More information on DENSO spark plugs, as well as DENSO’s comprehensive lines of auto parts, is available at retail stores, wholesale distributors and www.densoautoparts.com. The DENSO website is also designed for easy mobile access by smartphone and tablet.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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