KYB Americas Corp. Receives Federated Marketing Vendor Of The Year Award

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KYB Americas Corp. Receives Federated Marketing Vendor Of The Year Award

The award represents KYB’s commitment to providing marketing plans and programs that can be applied throughout the distribution channel.

Counterman Staff
By Counterman Staff
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KYB Americas Corp. is proud to announce that Federated Auto Parts awarded KYB its 2015 Marketing Vendor of the Year Award. The announcement was made at the Federated National Meeting in Phoenix, Arizona. The award represents KYB’s commitment to providing Marketing plans and programs that can be applied throughout the distribution channel.

“We are proud to recognize KYB as the 2015 Marketing Vendor of the Year.  Their extraordinary performance in marketing KYB products and services are important to the Federated members success,” said Rusty Bishop, CEO of Federated Auto Parts. “As a group, Federated suppliers are well positioned for success, supplying quality brand name parts and excellent service to our members. KYB has proven they are the best of the best. They embrace change and respect tradition, turning industry challenges into growth opportunities.  We are very proud to present them this prestigious and well deserved award”

“The marketing team at KYB works diligently to provide the best marketing and training initiatives that help our partners create more sales opportunities,” said KYB Director of Marketing Mac McGovern.  “It’s really amazing to work with a team like Federated that is willing to collaborate and propose ideas that will help their team have successful implementations. We are grateful to have a partner like Federated.”

KYB Corp. is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, visit www.kyb.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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