Magellan Wins Prestigious TU-Automotive Award

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Magellan Wins Prestigious TU-Automotive Award

The award was announced on June 7th at the TU-Automotive Awards Ceremony in Novi, Michigan, the day before the annual TU-Automotive Detroit Conference and Exhibition.

Counterman Staff
By Counterman Staff
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SANTA CLARA, Calif. — Magellan has been recognized by TU-Automotive as the 2016 Best Aftermarket Telematics Product/Service for its eXplorist TRX7 off-road navigator.  This award is a reflection of Magellan’s continued commitment to bring innovative GPS navigation devices of the highest quality to market.  The award was announced on June 7th at the TU-Automotive Awards Ceremony in Novi, Michigan, the day before the annual TU-Automotive Detroit Conference and Exhibition.

“The TU-Automotive Awards are the most prestigious and anticipated awards in the connected car and automotive technology industry, and we couldn’t be more proud to receive this year’s Best Aftermarket Telematics Product Award,” said Stig Pedersen, associate vice president of product management for Magellan.  “The TRX7 has been a work in progress for several years, and it is very gratifying to have the judges at TU-Automotive validate our efforts.”

Magellan’s new eXplorist TRX7 is the most fully-loaded, affordable and purpose-built off-road navigator for adventuring

Designed for off-road enthusiasts, the Magellan eXplorist TRX7 is the most complete off-road navigation device.  It offers the most comprehensive trail database, improved driver safety, a superior user experience with detailed 3D maps, and community-generated tracks at an exceptional out-of-the-box value. 

The device features a 7″ high-resolution touchscreen protected by a ruggedized IP67 shock-resistant casing, includes a genuine RAM mount (depending on model), hi-res (to 10 meters) 3D and 2D topo base map views, and an easy to use interface for following trails, recording tracks, and marking waypoints. Crowd-sourced tracks provide a constantly updating library, allowing users to plan adventures, add pictures and comments, and share with other off-roaders.  The TRX7 includes many safety features such as Backtrack, Off-trail Notifications and Waypoint alerts to ensure a fun and safe off-road experience.  The device also comes preloaded with over 44,000 designated OHV trails, making it the most all-inclusive and purpose-built GPS navigator available for off-road enthusiasts.

TU-Automotive is the reference point and communications hub for the evolving automotive technology segment as it converges with consumer electronics, mobile and IoT to re-define connectivity, mobility and autonomous use-cases. With 10 categories designed to highlight established and emerging companies, the TU-Automotive Awards attract over 400 nominations from all over the world. 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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