Wagner Brake Aggressively Expands Rotor, Drum And Hydraulic Coverage

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Wagner Brake Aggressively Expands Rotor, Drum And Hydraulic Coverage

The coverage expansion includes enhancements to 324 Wagner brake hydraulic part numbers with combined coverage of more than 90 million registered vehicles.

Counterman Staff
By Counterman Staff
Published:

Wagner E-Shield Rotor
SOUTHFIELD, Mich. — Wagner, the global leader in braking innovation, has expanded its application coverage advantage on 464 brake rotor, drum and hydraulic part numbers for a combined total of nearly 160 million registered vehicles. A brand of global original equipment (OE) and aftermarket brake manufacturer Federal-Mogul Motorparts, Wagner is a trusted, single source of complete brake service solutions for today’s North American, Asian and European vehicles. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp.

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Enhanced rotor coverage is attributed to 84 premium Wagner E-Shield brake rotors covering more than 41 million vehicles in operation (VIO). Wagner E-Shield protective coating technology prevents unsightly corrosion and inhibits the rotor from corroding to the hub, providing easier removal of the rotor for service. With these part numbers, exclusive Wagner E-Shield premium rotors represent 98 percent of the brand’s rotor sales.

The coverage expansion includes enhancements to 324 Wagner brake hydraulic part numbers with combined coverage of more than 90 million registered vehicles. These part numbers include 179 hydraulic hose part numbers, 100 master cylinders and dozens of disc brake hardware kits, clutch master and slave cylinders, parking brake shoes and cables, and drum brake wheel cylinders. The company also expanded its industry-leading line of Wagner brake pads to an additional 4.2 million registered, late-model vehicles.

“As one of the world’s premier OE and aftermarket brake manufacturers, Federal-Mogul Motorparts and the Wagner brand are uniquely positioned to support the complete brake system service needs of today’s repair businesses,” said Christopher Battershell, director, braking product management, North America, Federal-Mogul Motorparts. “We are pleased to continue to expand the coverage and availability of our latest product innovations, including premium E-Shield rotors and a broad range of high-quality hydraulic parts.”

To learn more about these and other Wagner solutions, please contact your Wagner Brake supplier or Federal-Mogul representative, and visit www.wagnerbrake.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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