Carter Unveils Its 'Refueled Carter' Initiative

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Carter Unveils Its ‘Refueled Carter’ Initiative

Aligned with a renewed commitment to providing industry-leading fuel system technologies, “Refueled Carter” signifies a comprehensive offering of innovative products, reinvigorated branding and a refreshed promise: “Fueling you forward.”

Counterman Staff
By Counterman Staff
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carter-refueled

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LOGANSPORT, Ind. – Carter Fuel Systems has unveiled a new initiative for its entire line of fuel system solutions: “Refueled Carter.” Aligned with a renewed commitment to providing industry-leading fuel system technologies, “Refueled Carter” signifies a comprehensive offering of innovative products, reinvigorated branding and a refreshed promise: “Fueling you forward.”

Further strengthening the company’s position as a category leader, the key to Carter’s new promise is delivering reliable fuel system solutions that provide OE fit, form and function, yet perform even better. Carter maintains a focus on providing state-of-the-art engineering, superior components, and a product portfolio that offers best-in-class coverage of domestic, import, diesel, marine and performance applications. As a testament to the company’s commitment to innovation, many Carter fuel assemblies utilize CleanScreen multi-layer filtration technology, as well as internal and external strainers, to trap finer particles and provide 40 percent more dirt-holding capacity—increasing fuel pump life in dirty environments.

“The Refueled Carter signifies the company’s strongest commitment ever to providing best-in-class service and products as well as expanding application coverage to drive customer success,” said Mellissa Krause, brand manager at Carter Fuel Systems. “We are passionate about the details and this is what helps us deliver superior solutions.”

With a bold new personality, Carter packaging, website and all other branded materials will display a distinctly new, modern logo. Along with a refreshed design, the website will continue to serve as a comprehensive resource of information on Carter’s entire line of products on a user-friendly interface.

The company launched a multi-channel North American advertising campaign in July to help increase visibility of the new brand and build Carter product awareness and familiarity among current and prospective customers. For more information and to see the new “Refueled Carter” look, visit: www.carterfuelsystems.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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