Minimizer Selected As Finalist For 2016 Manufacturing Awards

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Minimizer Selected As Finalist For 2016 Manufacturing Awards

Minimizer has been named one of three finalists for the Best in Class – Midsize Company category.

Counterman Staff
By Counterman Staff
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Minnesota Business magazine has selected Minimizer as a finalist for its 2016 Manufacturing Awards. Minimizer has been named one of three finalists for the Best in Class – Midsize Company category.

Each year, Minnesota Business recognizes the manufacturing sector for outstanding achievements. The magazine says the industry and its leaders represent a significant indicator of the country’s economic health. This year, the panel of judges chose the finalists from its largest group of applicants ever.

When Dick Kruckeberg founded Minimizer in 1984, he started it with the ambition to manufacture a better truck fender. The company says it is now an international powerhouse in the heavy-duty aftermarket truck parts industry. The portfolio of Minimizer products has steadily grown beyond the best fenders and bracket kits in the industry. The Minimizer brand is now found on light kits, mud flaps, toolboxes, tire masks, workbenches and other accessories. The company’s most recent innovations include custom-molded floor mats for semi trucks and the “whole body” Minimizer truck seat system.

Craig Kruckeberg, Minimizer’s CEO and chief visionary, said, “The success story of Minimizer has been built on our commitment to family and community and every member of our team who continues to lead this company. I’m really proud of our employees who guide us toward success with our products, our distributors and throughout the trucking industry.”

Winners in each category will be announced at an awards event to be held at ARIA on Sept. 29. Both winners and finalists will be honored in the feature story of the all-manufacturing October 2016 issue of Minnesota Business magazine

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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