MAHLE Aftermarket Inc. has announced the “Drive with the Original” promotion with a grand-prize of a custom-built, twin-turbocharged, MAHLE Ford Mustang from Petty’s Garage to celebrate the launch of the MAHLE Original gasket brand.
The “Drive with the Original” promotion, unlike anything MAHLE Aftermarket has done before, will run from Nov. 1, 2016, to October 1, 2017. Four finalists will be randomly selected from all entries to receive an all-expenses-paid trip for two to the AAPEX 2017 in Las Vegas. The “Original,” Richard Petty will be there when the finalists select a key fob, one of which will start the grand prize MAHLE Original Petty’s Garage Mustang.
In addition to the grand prize Mustang, more than 2,400 additional instant prizes will be awarded, including Richard Petty Driving Experiences, autographed Richard Petty signature Charlie 1 Horse cowboy hats, autographed No. 43 die-cast model cars, insulated tumbler mugs and baseball hats.
“This is a great way for us to thank technicians for putting their trust in MAHLE Original gaskets,” said Jon Douglas, general manager of MAHLE Aftermarket North America. “We’ll be giving away thousands of prizes, including a fabulous custom Mustang from Petty’s Garage.”
The promotion is open to all professional technicians in the United States when their shop purchases select MAHLE Original gasket sets. The MAHLE Original gasket box will include a sticker with detailed information the technician can use to enter the promotion. The promotion features an instant win component, where it reveals whether the technician has been awarded one of the instant prizes.
Even if the technician does not win instantly, they are still entered in the drawing for one of the four trips to Las Vegas for the grand-prize drawing. Technicians can enter every time their shop purchases a select MAHLE Original gasket set.
The four finalists will be announced on or about Oct. 5, 2017. The parts outlet that sold the MAHLE Original gasket sets to the four finalists will receive an all-expenses-paid trip to the 2018 Daytona 500.
The MAHLE Petty’s Garage Ford Mustang comes with distinctive custom paint in MAHLE blue and is powered by a twin turbo, 1,000 horsepower 5.0-liter engine. The engine is built with MAHLE internal components throughout, which includes MAHLE Original branded gaskets. Petty’s Garage has specially modified the suspension, spoiler and interior. Upgraded, high-performance wheels and tires complete the package.
MAHLE Aftermarket Inc. announced on June 30 that the new brand name for the gasket line would be MAHLE Original gaskets; these will be the same products sold in North America since well before MAHLE Aftermarket acquired the engine parts division from Dana Corporation in 2007. The MAHLE Original gasket line will continue to offer the best coverage in the aftermarket across domestic, Asian, European and heavy-duty applications.
MAHLE Original gaskets match the OE parts in form, fit and function, ensuring that the parts are designed and constructed to the same exacting standards as the gaskets that came on the car. MAHLE Original gasket sets include all the parts necessary for the technician to do the job correctly.
MAHLE Aftermarket further supports sales of the MAHLE Original gaskets with the most comprehensive marketing support in the aftermarket. MAHLE offers a complete range of product flyers, technical service bulletins and print advertising. An eLearning online training module is available for technician education.
Complete information about the “Drive with the Original” promotion, including official rules, terms and conditions, can be found at drivewiththeoriginal.com <http://www.drivewiththeoriginal.com.
