DENSO's Virtual Reality And Interactive Exhibits Bring Technology To Life At The 2017 North American International Auto Show

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DENSO’s Virtual Reality And Interactive Exhibits Bring Technology To Life At The 2017 North American International Auto Show

It is DENSO's 13th consecutive year exhibiting at the show. DENSO is a premier sponsor of the event.

Counterman Staff
By Counterman Staff
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SOUTHFIELD, Mich. — Global automotive supplier DENSO will showcase interactive and virtual reality displays to bring its autonomous driving, safety and environmental technologies to life at the 2017 North American International Auto Show (NAIAS) at Cobo Center in Detroit, Jan. 8-22. It is DENSO’s 13th consecutive year exhibiting at the show. DENSO is a premier sponsor of the event.

Virtual Reality Experience
DENSO’s Virtual Reality Experience introduces the participant to DENSO’s world of Smarter Mobility and Smarter Living. An animated, virtual guide takes viewers through three scenarios to show how DENSO is shaping the future of mobility by illustrating a world where vehicles can communicate – with other vehicles, with traffic lights, with infrastructure, and even with their home.

City Scenario: With the vehicle’s ability to “see” other vehicles using vehicle-to-vehicle (V2V) technology, it can help avoid accidents before the driver even sees it, such as a car that cuts it off in traffic. Vehicle-to-infrastructure (V2I) technology also can change a signal to green if there is no opposing traffic.

Country Scenario: The viewer “drives” down a country road and sees a deer suddenly jump in the road. Using camera and radar technology, the car can “recognize” the deer, along with other objects that should not be in the road, to prevent an accident.

Off-Road Scenario: Standing in a trail path, the viewer sees ATVs coming toward her. With the ability for the ATV to “see” the signal from the viewer’s cell phone, the ATV can be notified by a signal and avoid an accident.

DENSO’s Innovations
DENSO’s technologies will come to life with 3D images popping up on a “vehicle tour” that showcases the parts and innovations DENSO makes for automobiles, including starters, alternators, radiators, condensers, hybrid components, battery thermal management and sensors. The display will also highlight its latest innovations in Human Machine Interface, Active Safety/Autonomous Drive and V2X technologies.

Press Conference
DENSO will host a news conference at 8:30 a.m. on Tuesday, Jan. 10, at its booth to provide an overview of DENSO’s Vision 2020, an update on strategic startup technology partnerships, and DENSO’s North American investments. DENSO will also make an announcement related to its North American recruiting activities.

NHRA Champion Clay Millican
DENSO is an affiliate sponsor of drag racer Millican and title rights sponsor for the DENSO Spark plugs National Hot Rod Association (NHRA) Nationals in Las Vegas. Six-time World Champion Millican will be at the DENSO booth on Education Day, Jan. 18, along with his dragster race car, which will be at the DENSO booth for the entire show.

Clay Millican Model Dragster Giveaway
DENSO will be giving away a Clay Millican NHRA Model Dragster (1:24 scale) to the first 25 people on the public days of the show who tag DENSO in North America’s Facebook page with a photo of themselves in the DENSO booth.

Michigan Artist Daniel Cascardo
Michigan-based artist Daniel Cascardo will be DENSO’s residence artist for three days – on Monday, Jan. 9, for the Press Preview; on Friday, Jan. 13, for the Charity Preview; and on Wednesday, Jan. 18, for Education Day. Cascardo will create spontaneous mural images in DENSO’s booth. During Education Day, he will interact with students and allow them to add color, patterns and shape to the artwork.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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